Analytics Strategist

3 weeks ago


Cochin, Kerala, India Webandcrafts Full time

At Webandcrafts, we seek a visionary Analytics Head to spearhead our data-driven initiatives and shape our analytics landscape.

Key Responsibilities:

  • Strategic Leadership: Develop and execute a comprehensive analytics strategy that aligns with our agency's goals and enhances our service offerings to clients.
  • Team Management: Build and lead a team of analysts, data scientists, and digital marketing specialists, fostering a collaborative environment and encouraging professional growth.
  • Client Reporting and Insight Generation: Create robust reporting frameworks that effectively communicate complex analytics to clients, driving optimization and improvement of client campaigns.
  • Data-Driven Decision Making: Leverage data from various digital marketing channels to provide strategic guidance and enhance campaign performance.
  • Innovation and Trends: Stay at the forefront of industry trends, incorporating new analytics technologies and methodologies to maintain a competitive edge and provide value to clients.
  • Cross-functional Collaboration: Partner with other department heads to ensure seamless integration of analytics with all aspects of client projects, from planning through execution and evaluation.
  • Privacy and Compliance: Uphold stringent data governance standards to ensure secure handling of client data and compliance with applicable laws and ethics.

Requirements:

  • Master's degree in Data Science, Statistics, Computer Science, Economics, or related field.
  • Minimum of 6 years of experience in data analytics, with at least 2-3 years in a leadership role.
  • Proven track record of leading analytics initiatives that have a measurable impact on business performance.
  • Expertise in various analytics and business intelligence platforms.
  • Exceptional leadership skills and ability to manage projects and teams in a complex stakeholder environment.
  • Strong communication skills, capable of effectively presenting technical concepts to non-technical partners.


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