Analytics Strategist
3 weeks ago
At Webandcrafts, we seek a visionary Analytics Head to spearhead our data-driven initiatives and shape our analytics landscape.
Key Responsibilities:
- Strategic Leadership: Develop and execute a comprehensive analytics strategy that aligns with our agency's goals and enhances our service offerings to clients.
- Team Management: Build and lead a team of analysts, data scientists, and digital marketing specialists, fostering a collaborative environment and encouraging professional growth.
- Client Reporting and Insight Generation: Create robust reporting frameworks that effectively communicate complex analytics to clients, driving optimization and improvement of client campaigns.
- Data-Driven Decision Making: Leverage data from various digital marketing channels to provide strategic guidance and enhance campaign performance.
- Innovation and Trends: Stay at the forefront of industry trends, incorporating new analytics technologies and methodologies to maintain a competitive edge and provide value to clients.
- Cross-functional Collaboration: Partner with other department heads to ensure seamless integration of analytics with all aspects of client projects, from planning through execution and evaluation.
- Privacy and Compliance: Uphold stringent data governance standards to ensure secure handling of client data and compliance with applicable laws and ethics.
Requirements:
- Master's degree in Data Science, Statistics, Computer Science, Economics, or related field.
- Minimum of 6 years of experience in data analytics, with at least 2-3 years in a leadership role.
- Proven track record of leading analytics initiatives that have a measurable impact on business performance.
- Expertise in various analytics and business intelligence platforms.
- Exceptional leadership skills and ability to manage projects and teams in a complex stakeholder environment.
- Strong communication skills, capable of effectively presenting technical concepts to non-technical partners.
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