Digital Marketing Cloud Campaign Manager

3 weeks ago


Bengaluru, Karnataka, India IPL Labcorp Laboratories India Private Limited Full time

Job Title: Manager, Salesforce Marketing Cloud Campaign

Description: We are seeking a highly skilled Manager, Salesforce Marketing Cloud Campaign to drive strategic marketing initiatives using the Salesforce Marketing Cloud platform.

Key Responsibilities:

  • Develop and execute email marketing strategies using Salesforce Marketing Cloud.
  • Create and manage targeted email campaigns, personalized content, and customer journeys.
  • Consult and optimize lead nurturing and conversion processes.
  • Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
  • Design and implement automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder, and advise clients on optimization.
  • Stay on top of best practices and industry trends in email marketing, ensuring compliance with consumer protection laws.
  • Work closely with marketing stakeholders to understand audience requirements, business goals, and review campaign and deliverability metrics, making recommendations for optimization and improvement.
  • Update, develop, and test new email templates, and build a library of assets for retrieval and reuse.
  • Perform A/B testing along with suggestions for improvement pre-, mid-, and post-flight.
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC, and other marketing conversion metrics.
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder.
  • Track record for delivering marketing automation projects in a fast-paced environment and meeting deadlines.

Qualifications:

  • Ability to work with clients to design campaign journeys, emails, and campaigns in SFMC.
  • Knowledge of HTML and UX best practices for building custom templates, such as forms, landing pages, and emails.
  • Experience building audiences and segmentation within the SFMC platform.
  • Experience with Marketing Cloud Studios & Builders, particularly Email Studio, Content Builder, Journey Builder, and Automation Studio.
  • Experience with CDP (customer data platform) is a plus.
  • Understanding of building a custom preference center.
  • Clear communication skills to explain complex technical matters to non-technical stakeholders and client executives.
  • Ability to work independently and across virtual teams.

Requirements:

  • Experience in Salesforce Marketing Cloud involving campaign strategy and execution with at least 8 years of experience.
  • Certified Marketing Cloud Email Specialist is preferred.


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