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Senior Partnership Marketing Manager

1 month ago

Hyderabad, Telangana, India Crunchyroll Full time

About Crunchyroll

We are a global leader in the anime and manga industry, dedicated to delivering high-quality content to our fans worldwide.

Our mission is to help everyone belong, and we achieve this by creating a community that values diversity, inclusion, and empathy.

We are looking for a talented individual to join our team as a Senior Partnership Marketing Manager.

The Role

This role will be responsible for supporting the execution and operations of all Crunchyroll's partnership marketing initiatives in the India and Southeast Asia regions.

You will work closely with internal teams, business partners, and third parties to drive subscriber growth, expand brand awareness, and increase revenue and box office sales.

The GTM & Partnership Marketing team

Our team is responsible for working with global regions to support and bring to life Crunchyroll's strategy and planning vision, business goals, and priorities.

We work cross-functionally to support and lead app, distribution, channel, and brand partnerships from a marketing perspective to delight and super-serve anime fans, expanding Crunchyroll's footprint and brand awareness worldwide.

About You

We are looking for a curious, hardworking, and high-achieving marketing professional with an intrapreneur mindset, growth attitude, and high EQ.

The ideal candidate is resilient and capable of remaining calm and focused while navigating ambiguity, and at the same time, flexible and able to play different roles according to the situation.

Responsibilities

  1. Support the vision and work with Partnership Marketing leadership, Marketing, Partner Management, Theatrical, Business Development, and regional teams to operationalize and lead the execution of all Crunchyroll's partnership marketing initiatives in the India and Southeast Asia regions.
  2. Support the development and keep frameworks and playbooks updated to ensure standards, good practices, learnings, and processes are followed and shared across teams.
  3. Build rapport and become a reference for cross-functional teams while in the execution of partnership marketing activities.
  4. Support the evaluation of proposals from partners in the India and Southeast Asia regions, helping assess cost and benefit and prioritizing them.
  5. Help build business cases, projections, and metrics for initiatives in the India and Southeast Asia regions, measuring return on investment and effort spent.
  6. Partner with cross-functional team members and PMO to manage and update regional action plans and integrated calendars.
  7. Own the management of local partners requests and the operations of partnership marketing projects initiated by Crunchyroll, which includes reporting, creative briefing and requests, approvals management, title selection process, contract and invoice management, asset management, project management, and similar activities.

Requirements

  1. 8+ years of work experience in a global or international organization in the entertainment, tech, media, or video game spaces.
  2. Understanding of the contemporary business, marketing, theatrical, media, pop culture, OTT, and telco landscapes in the India and Southeast Asia regions with experience supporting complex, multifaceted deals and partnerships.
  3. A very organized and collaborative individual with high EQ capable of navigating priority shifts and ambiguities while working across multiple concurrent projects in a fast-paced and ever-changing environment.
  4. A down-to-earth approach to work and a passion for serving and meticulously supporting their team, leaders, partners, and teammates.
  5. Strengths across creative briefing, management of creative process, pitch decks, business, and strategy plan development.
  6. Prior success in working in a distributed team environment with peers and partners in multiple time zones and locations across the world, with various cultures and backgrounds.
  7. Strong problem-solving, decision-making, and relationship-building skills.
  8. Excellent written, verbal, and interpersonal communication skills.
  9. Fluency in English is required; additional local languages are a plus.
  10. Willing to travel domestically and internationally as required.
  11. Knowledge of the streaming and theatrical industries, subscription-based business models, and the OTT market in the India and Southeast Asia regions is preferred.
  12. Anime knowledge and previous theatrical marketing experience are a major plus.
  13. Bachelor's degree required.

About our Values

We value

  1. Courage. We believe that when we overcome fear, we enable our best selves.
  2. Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
  3. Service. We serve our community with humility, enabling joy and belonging for others.
  4. Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs:

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights:

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.