Digital Marketing Specialist
2 weeks ago
About Expand My Business
Expand My Business is a leading managed marketplace for digital services in Asia. We offer a range of services across four key verticals: IT Development, Digital Marketing, Web 3.0, and Resource Augmentation.
We operate with a pool of verified agencies across India on our platform.
Job Overview
We are seeking an experienced Digital Marketing Specialist to undertake all search engine optimisation activities including but not limited to on-page, off-page and technical SEO.
You will be responsible for developing optimisation strategies that increase the company's search engine results rankings, undertaking keyword research, ensuring website optimisation, monitoring performance metrics, and updating content for maximum optimisation.
Responsibilities
- Develop data-driven optimisation strategies to improve search engine rankings
- Conduct thorough competitor analysis to identify ranking factors
- Ensure website optimisation through meta tags, header tags, and image descriptions
- Monitor daily performance metrics to understand SEO strategy effectiveness
- Update content and website links to enhance optimisation
- Collaborate with the development team to implement SEO best practices
- Work with editorial and marketing teams to drive SEO in content creation
- Recommend changes to website architecture and content to improve SEO positions
- Analyse backlink profiles and submit disavow reports via Google Webmaster tools
Eligibility Criteria
To be successful in this role, you must have:
- A Bachelor's Degree in Marketing or a related field
- Strong interest in digital marketing, specifically in search engine optimization (SEO)
- Basic understanding of SEO principles and techniques
- Proficiency in using Microsoft Office suite
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
Salary Estimate
The estimated salary for this role is ₹500,000 - ₹700,000 per annum, depending on experience and qualifications.
BENEFITS
We offer a dynamic and collaborative work culture, great ownership opportunities, and a robust ecosystem with cross-industry work possibilities.
Our leadership team is diverse and experienced, and we collaborate closely with global entities to offer time and cost-efficient solutions.
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