Digital Marketing Strategist for Higher Education

3 hours ago

Delhi, Delhi, India SEED Global Education Full time
Company Overview

SEED Global Education is a UK-headquartered higher education strategy and consulting firm that aims to help universities grow their international footprint and build a local presence in key strategic markets.


About the Role

We are seeking a highly motivated Digital Marketing Strategist for Higher Education to join our team. As a Digital Marketing Strategist, you will be responsible for developing, implementing, and executing marketing plans for the organization and our clients. Your primary focus will be on building a B2B brand and attracting higher education universities to learn more about SEED's tailored solutions.


Key Responsibilities
  • B2B Marketing Proposals: Prepare proposals presented to our clients to accomplish specific marketing objectives, outlining our company's strategy and marketing efforts, describing the current marketing position of our business, discussing the target market and marketing mix used to achieve marketing goals.
  • B2B Social Media & Brand Management: Assist in managing our presence on social media by tailoring content for LinkedIn and Instagram. Create engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage. Maintain brand consistency and integrity across all communication materials, ensuring adherence to brand guidelines.
  • Email Marketing: Create and manage email lists, crafting compelling content and designing visually appealing email templates. Monitor and analyze the performance of email campaigns, utilizing data-driven insights to optimize and enhance engagement rates.
  • Reports: Compile reports outlining project scope, time lines, and deliverables focusing on insightful and potential improvements. Provide short- and long-term market forecasts and reports by directing collection, analysis, and interpretation of market data.
  • Market Research and Content Research: Stay up-to-date with industry trends, market developments, and competitor activities to keep improving communication strategies. Be an ardent reader and have a knack for contemplation of creative content.
  • Case Studies, Articles, Whitepapers, and Newsletters: Develop detailed case studies showcasing successful B2B collaborations and outcomes. Design eye-catching newsletters to tell our brand story and engage the audience, providing relevant information.

Requirements
  • Master's in Management Studies/Mass Media/Business Administration with specialization in Marketing: A Master's degree in Marketing or a related field is required. Experience or background in marketing communications is a must.
  • Knowledge of Hubspot: Familiarity with Hubspot is necessary, and experience working on Hubspot will be a plus.
  • Strong Written and Verbal Communication Skills: Excellent written and verbal communication skills are essential for this role.
  • Creative Thinking Skills: Strong creative thinking skills are necessary to develop innovative marketing strategies.
  • Flexibility in Working Hours: Flexibility in terms of working hours to collaborate for meetings.

Salary and Benefits

The estimated salary for this role is around ₹15-20 lakhs per annum, commensurate with experience. The benefits include competitive compensation, professional development opportunities, dynamic and inclusive work culture, and opportunities for growth and advancement.

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