Senior Digital Campaign Strategist

2 days ago


Delhi, Delhi, India Nation with NaMo Full time
Job Description

We are seeking a dynamic and enthusiastic Integrated Solutions Manager to lead our digital advertising and outreach campaigns. As a key member of our team, you will be responsible for implementing and monitoring campaigns effectively, coordinating with stakeholders, and analyzing data to identify trends and opportunities for optimization.

Key Responsibilities:

  • Develop and implement digital advertising and outreach campaigns in coordination with stakeholders.
  • Collect, harmonize, and warehouse campaign performance data from various sources and stakeholders, and organize it into insightful dashboards.
  • Collaborate with the web development team to build high-converting landing pages and comprehensive campaign websites.
  • Perform quality assurance controls on end-user deliverables/products.
  • Build and maintain databases following best practices to ensure data availability and visibility for stakeholders.
  • Analyze data from ad campaigns, website traffic, and secondary sources to identify trends and insights.
  • Provide inputs and expertise to drive efficacy of marketing activities.
  • Work with other departments to ensure goal and strategy alignment.
  • Manage the team by recruiting, orienting, and training team members.
  • Create and maintain relationships with clients, advertising partners, and publishers.

Qualifications and Requirements:

  • Open-minded, curious, and strong problem-solving skills.
  • Strong analytical skills and ability to leverage data to find opportunities for optimization.
  • Strong written, communication, and presentation skills.
  • Ability to interact effectively with all levels of management and clients.
  • Hands-on experience in managing web development and understanding of user experience and web technologies.
  • Proficiency in user analytics and marketing tools like Google Analytics, CleverTap, MoEngage, etc.
  • A self-starter mentality, strong sense of ownership, and appetite for learning.

Educational Qualifications and Work Experience:

  • Bachelor's or master's degree in engineering, statistics, marketing, or a related field from a leading education institution.
  • Relevant experience of 3-5 years gained in either a product/growth/brand management focused role in a consumer-facing organization or a full-service agency.

Benefits:

Salary: ₹14-15 LPA (lakhs per annum)



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