Performance Marketing Manager

1 week ago


Mumbai, Maharashtra, India Writer Relocations Full time

Job Title: Senior Marketing Executive

We are seeking a highly motivated and experienced Senior Marketing Executive to join our team at Writer Relocations. This is an exciting opportunity to lead the development and execution of digital marketing initiatives, driving business growth and revenue.

About the Role:

The successful candidate will be responsible for developing and executing strategic plans to optimize digital marketing efforts, ensuring alignment with business objectives and key performance indicators (KPIs). A strong understanding of performance marketing principles, as well as experience in managing and collaborating with external agencies, is essential.

Main Responsibilities:

  • Develop and execute data-driven strategies to drive customer acquisition and engagement.
  • Analyze market research and audience segmentation to identify high-value customer profiles.
  • Evaluate and prioritize digital marketing channels based on performance metrics and ROI.
  • Develop comprehensive campaign plans outlining objectives, KPIs, and tactics to drive conversions.
  • Implement testing methodologies to refine ad creatives and targeting strategies.
  • Establish benchmarks and best practices, regularly reviewing competitor strategies and industry trends.
  • Collaborate with SEO teams to support performance marketing with strong organic search initiatives.

Requirements:

  • Proven experience in digital marketing, preferably in a performance marketing role.
  • Strong understanding of performance marketing principles and their application in driving business growth.
  • Experience in managing and collaborating with external agencies.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.

Salary: $80,000 - $110,000 per year, depending on experience.



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