Senior Marketing Manager

1 month ago

Delhi, Delhi, India socialmojo Full time
Job Title: AVP Marketing (Corporate)

The AVP Marketing (Corporate) will be responsible for developing and executing strategic marketing plans tailored to our corporate clients. With a focus on SaaS-based solutions, this role will work to enhance our market share in the B2B travel segment by driving growth through innovative marketing campaigns and strategic partnerships.

Key Responsibilities:
  • Develop and implement comprehensive marketing strategies aimed at corporate clients, focusing on SaaS travel solutions.
  • Lead the development of marketing plans, including demand generation, lead nurturing, and customer retention strategies.
  • Align marketing initiatives with the overall business objectives, ensuring a cohesive approach across all corporate segments.
  • Design and manage multichannel marketing campaigns that target corporate clients, including digital marketing, content marketing, email marketing, and events.
  • Optimize campaigns for maximum ROI using data-driven insights to refine targeting and messaging.
  • Collaborate with the sales team to create and execute account-based marketing (ABM) strategies.
  • Ensure consistent and compelling brand messaging across all corporate marketing materials.
  • Develop and refine the value proposition for corporate travel solutions, highlighting the benefits of our SaaS offerings.
  • Work closely with the communications and branding teams to maintain alignment in brand positioning.
  • Identify and establish strategic partnerships with SaaS providers, travel technology platforms, and corporate clients to enhance service offerings.
  • Manage relationships with key stakeholders, ensuring collaboration and mutual benefit in marketing initiatives.
  • Track and analyze the performance of corporate marketing initiatives using key metrics to assess effectiveness and drive continuous improvement.
  • Prepare regular reports for senior management, providing insights and recommendations based on marketing data and trends.
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.
  • Provide ongoing training and development opportunities to ensure the team stays updated with the latest marketing trends and technologies.
Qualifications & Skills:
  • MBA from a Tier 1 college.
  • 8-10 years of experience in marketing with a strong focus on SaaS and B2B marketing.
  • Proven track record in developing and executing successful marketing strategies for corporate clients.
  • Experience in the travel industry or related sectors is highly desirable.
  • Strong understanding of SaaS products and the ability to communicate their value to corporate clients.
  • Excellent leadership and team management skills with the ability to inspire and drive performance.
  • Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.
  • Proficiency in digital marketing tools and platforms, including CRM, marketing automation, and analytics software.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
Why SocialMojo?

At SocialMojo, we offer a dynamic and fast-paced environment where you can play a key role in revitalizing a global brand with a rich history. We value innovation and growth, and we're committed to creating a forward-thinking team that drives results. As a marketing leader, you'll have the opportunity to lead and develop a team of talented marketing professionals, drive business growth, and make a lasting impact on our company's success.

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