Digital Content Strategist for Coral Haze
16 hours ago
About Us
Coral Haze is a leading footwear brand based in New Delhi, India.
We specialize in crafting high-quality footwear using genuine leather and premium fabrics, designed by local artisans to ensure comfort and durability for our patrons. Our focus on quality and craftsmanship has enabled us to establish ourselves as a reputable brand in the industry.
About the Role
As a Digital Content Strategist for Coral Haze, you will play a vital role in shaping our social media presence and creating engaging content that resonates with our audience. Your primary responsibility will be to develop and execute a comprehensive social media strategy that aligns with our brand's overall vision and objectives.
Key Responsibilities
- Plan and create content calendars that cater to our target audience's interests and preferences
- Develop original content that showcases our brand's unique value proposition and resonates with our audience
- Analyze and report on social media metrics to optimize our content strategy and improve engagement
- Collaborate with our design team to create visually appealing graphics and videos that complement our content
- Maintain and update our social media profiles to ensure consistency and accuracy
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum 2 years of experience in digital marketing, social media management, or a related field
- Strong understanding of social media platforms, trends, and analytics tools
- Excellent writing, editing, and visual content creation skills
- Able to work independently and collaboratively as part of a team
- Proficient in graphic design and video editing software (e.g., Adobe Creative Suite)
Salary Range
The estimated salary for this position is ₹8.5 lakhs - ₹11 lakhs per annum, depending on experience and qualifications.
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