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Senior Marketing Strategist

4 weeks ago

Bengaluru, Karnataka, India Cisco Full time

Marketing Manager Role Overview

Cisco's Security Account Lifecycle Marketing Team seeks a Marketing Manager to lead the marketing strategy and plan for Cisco's Security Business Unit in India. This role develops programs that bring Cisco's innovative security portfolio to customers in the India region and deliver value for sellers in the form of pipeline for both new customer acquisition and retention initiatives with a heavy focus on account-based approaches.

Cisco's marketing vision is to be an innovative leader in real-time, personalized marketing and communications. To achieve this, we craft unified, omnichannel digital and human experiences that place our customers at the heart of everything we do.

As a Marketing Manager, you will lead the formulation and execution of the security marketing plan for India to achieve regional KPIs. You will maintain positive relationships and communication with APJC security sales to align dynamic business priorities. You will work with central security marketing to adapt and deliver priority programs in the India region.

Key Responsibilities

  • Lead the formulation and execution of the security marketing plan for India to achieve regional KPIs.
  • Maintain positive relationships and communication with APJC security sales to align dynamic business priorities.
  • Work with central security marketing to adapt and deliver priority programs in the India region.
  • Create compelling locally relevant content as needed using templates and guidelines to adhere to brand, journeys, targeted personas, and creative platform guidelines.
  • Measure, analyze, and share performance with internal stakeholders.
  • Plan, manage, and execute against regional budget.