Senior Product Manager
3 weeks ago
Category Development Lead
As a key member of our Pluckk team, the Category Development Lead will drive growth and profitability across our product categories. Reporting to the Senior Leadership, you will be responsible for developing and executing comprehensive annual plans, detailing key SKUs, pricing strategies, sales targets, and marketing initiatives. Your expertise in the 4 Ps of Marketing (Product, Price, Place, Promotion) will ensure our products meet customer needs and drive business results.
Key Responsibilities:
- Develop and maintain a thorough understanding of regional market dynamics, consumer preferences, and buying habits to inform product development and marketing strategies.
- Own P&L management, ensuring achievement of sales targets and profit margins through effective pricing, negotiation, and marketing support.
- Drive communication plans, including campaign calendars, channels, and media mix optimization, to engage customers and increase brand visibility.
- Proactively identify and resolve customer pain points, enhancing their experience with our products.
- Cross-functional collaboration with marketing, sales, and operations leaders to align strategies and ensure operational efficiency.
- Manage annual budgets for category innovation, marketing, and profit margins, ensuring alignment with finance and stakeholders.
- Track and analyze weekly category performance using key metrics, such as offtake, live rates, quality complaints, customer insights, and margins.
- Develop and roll out a comprehensive category calendar, detailing revenue goals, product plans, communication strategies, and platform-specific spending plans.
This role requires a strong understanding of market dynamics, customer needs, and business operations. If you have a passion for driving growth and profitability, we encourage you to apply.
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