Innovative Marketing Strategist
3 days ago
About Kelp DAO
Kelp DAO was founded by visionary entrepreneurs Amitej G and Dheeraj B, who have previously led Stader Labs, a pioneering multichain liquid staking platform with over $700M in total value locked. The team is dedicated to creating innovative Liquid Restaking Solutions for public blockchain networks.
The company is also building yield vaults on Ethereum, apart from their LRT offering for EigenLayer.
Job Summary:
We are seeking a highly skilled Innovative Marketing Strategist to oversee our marketing team and ensure the successful execution of projects across all platforms. This strategic leader will lead the conceptualization, creation, and delivery of visual and written content that aligns with our brand's goals and values.
Key Responsibilities:
- Creative Vision and Strategy: Establish creative strategies that deliver on brand values, objectives, and customer engagement.
- Project Management: Work closely with cross-functional teams, including marketing, product, sales, and external agencies, to coordinate campaigns and initiatives. Manage workflow, delegate tasks, and ensure team members meet project deadlines.
- Conceptualization and Ideation: Lead brainstorming sessions to develop innovative concepts and campaigns, translating business and marketing objectives into impactful creative concepts.
- Brand Consistency: Ensure all creative materials adhere to the brand's guidelines, tone of voice, and visual identity.
- Collaboration and Communication: Collaborate closely with the marketing, product, and leadership teams to ensure the creative output supports broader business goals.
- Creative Execution and Quality Control: Oversee the production of all creative content, ensuring it meets the highest standards of quality.
- Reporting and Analysis: Track and measure the success of creative projects and campaigns, using data and analytics to assess performance.
- Team Leadership: Lead, mentor, and manage a multidisciplinary creative team, including graphic designers, copywriters, videographers, and other creatives.
Requirements:
- At least 6 years of experience in a creative role, such as Associate Creative Director, Group Head (Copy), or Creative Strategist.
- Candidates should have agency experience.
- Leadership experience managing or mentoring creative teams.
- A proven track record of successfully executing large-scale creative projects or campaigns across various media channels.
- Experience working in cross-functional teams with marketing, product, sales, and other departments.
- A portfolio demonstrating creative work, including branding, advertising, digital media, and campaign strategies.
Salary Range: $120,000 - $180,000 per annum, depending on location and experience.
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