Strategic Director
3 weeks ago
About the Role
We are looking for a Senior Director - Strategy to join our team at Mindshare. As a key member of our strategy function, you will be responsible for uncovering relevant insights and working with business, content, and digital teams to create communication interventions.
You will closely monitor and interpret industry and consumer trends and competitive intelligence to identify business challenges and apply the insights to brand strategy, communication planning, and key brand initiatives.
Key Responsibilities
- Develop and implement strategic plans to drive business growth and improve brand performance
- Work closely with business, content, and digital teams to create effective communication interventions
- Monitor and interpret industry and consumer trends and competitive intelligence to identify business challenges and opportunities
- Apply insights to brand strategy, communication planning, and key brand initiatives
- Collaborate with cross-functional teams to drive strategic projects and initiatives
What You'll Bring
- 12+ years of experience in communications strategy, account planning, research, or media
- Great communication skills and ability to design, implement, and analyze primary research
- Strong qualitative and quantitative analysis skills
- Radical and out-of-the-box thinking
- Experience in the digital ecosystem
- Comfortable with numbers and data
- Proactive and enthusiastic about creating pioneering work and award-winning solutions
- Collaborative and ability to work with multiple teams and stakeholders
Minimum Qualifications
- Postgraduate degree, MBA preferred
About Us
Mindshare is an agency of GroupM, the world's largest media investment company, and a part of WPP. We are responsible for one in every three ads you see globally.
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