Digital Marketing Strategist

7 days ago


Cochin, Kerala, India Parel Creative Full time

Parel Creative Pvt. Ltd seeks an experienced Digital Marketing Specialist to lead our SEO and Social Media efforts.

Job Description

We are looking for a skilled professional with expertise in Search Engine Optimization (SEO) and Social Media Marketing (SMM) to join our dynamic team. The ideal candidate will be responsible for developing and implementing comprehensive strategies to increase our online visibility, drive traffic, and improve customer engagement.

Key Responsibilities:
  • Search Engine Optimization (SEO):
    • Conduct thorough SEO audits and analysis to identify areas for improvement.
    • Develop and execute comprehensive on-page and off-page SEO strategies.
    • Optimize website content, structure, and tags to improve rankings.
    • Research and implement targeted keywords to enhance search engine rankings.
    • Monitor and analyze website performance and SEO trends using tools like Google Analytics and Google Search Console.
    • Collaborate with the content team to develop and optimize high-quality content.
  • Social Media Marketing (SMM):
    • Develop and implement social media strategies across platforms.
    • Create and schedule engaging content tailored to each platform.
    • Engage with followers, respond to inquiries, and manage online reviews to foster community and enhance brand reputation.
    • Run and optimize paid social media campaigns, tracking performance and adjusting strategies as needed.
    • Track, analyze, and report on social media metrics to suggest improvements for engagement and follower growth.
    Data Analysis & Reporting:
    • Prepare regular performance reports and metrics for SEO and SMM campaigns.
    • Track ROI and KPIs to measure campaign success and adjust strategies for maximum effectiveness.


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