Email Deliverability Specialist

2 weeks ago


Chennai, Tamil Nadu, India TargetBay Full time

About TargetBay

We are a fast-growing eCommerce marketing automation SaaS company with offices in Chennai and Atlanta. Our clients use our products to boost their online sales through personalized email marketing and reviews technologies.

TargetBay has over 4,000+ eCommerce companies using our product worldwide.

The ideal candidate should have at least 5 years of experience in Email Deliverability.

Key Responsibilities:

  • Ensure high inbox deliverability rates for all email campaigns.
  • Stay updated on the latest email best practices, technologies, trends, and CAN-SPAM laws.
  • Analyze key KPIs to identify trends, problems, opportunities, and shifts in behavior, then optimize existing campaigns for maximum performance.
  • Expertise in cloud infrastructure providers like Mailgun, Twilio SendGrid, Sparkpost, etc.

Requirements:

  • At least 5 years of experience in Email Deliverability.
  • Experience with MySQL joins and query conditions.
  • Compliance and deliverability expertise.
  • In-depth knowledge of third-party email service provider platforms.
  • A deep understanding of journey mapping, email triggers, segmentation, and behavior targeting.
  • Knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR, etc.) and receiver (Gmail, Microsoft, etc.) perspective.
  • Familiarity with technical aspects of email, including FBLs, DNS, DKIM, SPF, DMARC, TLS, and other core infrastructure.
  • Strong knowledge of Blocklist Mitigation.

Estimated Salary: $120,000 - $180,000 per year, depending on qualifications and experience.



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