Digital Marketing Performance Manager
1 week ago
Digital Marketing Performance Manager
About The Marcom Avenue:We are a 360-degree marketing and communication agency based in Gurugram, India. Our goal is to accelerate growth exponentially through creative strategies and ROI-driven performance metrics.
Job Description:We are seeking a highly experienced Digital Marketing Performance Manager to join our team. As a key member of our digital marketing team, you will be responsible for planning and executing digital marketing campaigns across various channels, including Google Ads, Meta Advertising, LinkedIn Advertising, social media advertising, and email marketing.
The ideal candidate will have extensive experience in performance marketing and a proven track record of achieving KPIs such as ROAS, CPA, and conversion rates.
Key Responsibilities:
- Plan and execute digital marketing campaigns to achieve key performance indicators.
- Optimise campaigns to achieve ROAS, CPA, and conversion rates.
- Collaborate with internal teams to develop effective marketing strategies aligned with business goals.
- Present campaign strategies, performance insights, and recommendations to stakeholders.
- Create and manage campaign plans using Excel for budgeting and forecasting purposes.
- Conduct A/B testing, analyse campaign performance, and implement optimizations to improve efficiency.
- Utilize analytics tools like Google Analytics4 and proprietary data to generate reports and insights.
- Stay updated with industry trends and best practices to continuously improve campaign performance.
The ideal candidate should have:
- A minimum of 5 years of experience in performance marketing with a strong understanding of Google, Meta, LinkedIn, Bing, and E-commerce platforms.
- Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces.
- Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.
- Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.
- Excellent communication and presentation skills to effectively convey complex information and strategies.
The ideal candidate should also have:
- Experience in running and optimizing native ads.
- Knowledge of SEO principles and SEM strategies.
- Prior experience with CRM systems for customer segmentation and targeting.
The successful candidate will be responsible for:
- Campaign Strategy: Develop and optimise performance-based marketing strategies across digital channels.
- Analytics and Reporting: Analyse campaign performance using tools like Google Analytics to measure ROI and identify areas for improvement.
- Ad Management: Optimise paid advertising campaigns to maximise return on investment.
- SEM: Conduct keyword research and optimise content for effective search engine marketing.
- A/B Testing: Perform tests to optimise campaign effectiveness and efficiency.
- Budget Management: Allocate and manage budgets across campaigns to ensure cost-effectiveness.
$80,000 - $100,000 per annum, depending on experience.
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