IT Sales and Business Development Expert
4 days ago
DataSkate, a leading provider of data integration solutions based in Hyderabad, is seeking an experienced IT Sales and Business Development Expert to expand its B2B sales within the OEM and ISV reseller domain.
Job OverviewThe successful candidate will be pivotal in driving new business acquisition through personalized email outreach, cold calling, ICP and buyer persona development, and strategic engagement informed by intent data. Key responsibilities include account hunting and lead generation, ICP and buyer persona development, cold calling and outreach, partnership development, sales and pipeline management, event and webinar management, market research and strategy, and performance tracking and reporting.
Key Responsibilities:- Account Hunting & Lead Generation:
- Identify and secure new business accounts across targeted regions, leveraging CRM and lead-generation platforms (e.g., Zoho, Salesmate).
- Conduct cold calling and personalized email outreach to connect with decision-makers, qualify prospects, and drive lead conversions.
- ICP & Buyer Persona Development:
- Develop ideal customer profiles (ICPs) and buyer personas, using intent data and market research to refine target profiles and focus outreach.
- Utilize intent search tools and analytics to better understand customer needs, buying signals, and market trends, ensuring alignment with lead generation and outreach efforts.
- Cold Calling & Outreach:
- Proactively reach out to prospective clients through targeted cold calling, aiming to introduce solutions, gauge interest, and initiate new business relationships.
- Leverage cold calling scripts and techniques that resonate with CXO-level decision-makers, creating a positive impact on conversion rates.
- Partnership Development:
- Act as a Mulesoft partner advocate, promoting solutions within the ecosystem by highlighting product strengths and partnership benefits.
- Coordinate with OEM and ISV reseller networks for co-selling opportunities and joint marketing initiatives to maximize exposure.
- Sales and Pipeline Management:
- Oversee the full sales pipeline, from lead generation to closure, with consistent follow-ups and effective tracking within CRM tools.
- Partner with marketing to improve lead quality and enhance nurturing strategies based on pipeline insights and conversion data.
- Event and Webinar Management:
- Plan, set up, and execute webinars in collaboration with marketing, ensuring alignment with outreach and lead-generation goals.
- Attend industry events and conferences to connect with potential clients, increase brand awareness, and generate leads.
- Market Research & Strategy:
- Conduct research on trends, customer needs, and competitor positioning within each region.
- Utilize ICP, intent data, and CRM insights to continuously refine outreach strategies, ensuring alignment with sales and lead-generation goals.
- Performance Tracking & Reporting:
- Track key metrics for cold calling, outreach, and conversion, sharing insights and progress with senior management.
- Regularly refine outreach methods based on CRM and intent search data to improve effectiveness.
- Experience: 4-6 years in B2B sales, ideally within OEM and ISV reseller environments, with a record of lead generation and outreach across the Americas, EMEA, APAC, and SEA.
- Education: Bachelor's degree in marketing, business administration, or a related field; MBA in marketing preferred.
- Skills:
- Strong experience in cold calling, email outreach, and lead qualification to engage and convert new business prospects.
- Proficiency with CRM and lead generation tools such as Zoho, Salesmate, Pipedrive, and Apollo.io.
- Skilled in networking and engagement through industry events and webinars.
Estimated salary: ₹18 lakhs - ₹25 lakhs per annum, depending on experience.
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