Strategic Marketing Director
4 weeks ago
About NetCom Learning
As a leading provider of innovative learning solutions, we are dedicated to transforming professional skills and empowering organizations through tailored educational offerings. Our dynamic team is focused on delivering comprehensive education services and training programs to a diverse clientele.
Job Overview
The Corporate Marketing, AVP ABM Marketing will lead a team focused on developing and executing Account-Based Marketing (ABM) strategies for Enterprise, SMB, and Government audiences. This role involves creating and managing targeted marketing campaigns, enhancing brand awareness, and driving lead generation.
Key Responsibilities:
• Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
• Oversee the creation and communication of solution storytelling to ensure impactful and resonant messaging with key accounts.
• Execute marketing campaigns across various channels, including content, digital, and social media.
• Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
• Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achievement.
Qualifications:
• Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
• Strong communication skills and expertise in ABM strategies.
• Proficiency in customer journey mapping, project management, and marketing automation tools.
• In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.
• A hands-on marketeer with a servant leadership mentality who excels in cross-department collaboration and performance optimization.
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