Healthcare Product Specialist
7 days ago
About Athma:
Athma, the technology arm of Narayana Health, is revolutionizing healthcare through cutting-edge products and services. As a leading health tech player, we are committed to making healthcare safe, accessible, and affordable for millions of patients.
Our vision is to create a seamless user experience across digital platforms and offline services, empowering users to take control of their health journeys. We believe in harnessing the power of technology to drive innovation, improve patient outcomes, and set new standards for healthcare excellence.
The Role:
We are seeking a skilled Healthcare Product Specialist to join our team. This role will involve driving B2C growth, developing personalized healthcare experiences, and enhancing user engagement through creative strategies and data-driven analysis.
Key Responsibilities:
- Drive B2C Growth: Leverage consumer insights and data to develop features that improve user acquisition, engagement, and retention on our platform.
- Personalized Healthcare Journeys: Build and refine features that offer personalized healthcare experiences, integrating wellness, fitness, and traditional medical services.
- Enhance User Engagement: Implement engagement strategies such as gamification and rewards to increase user activity and long-term loyalty within the platform.
- User Onboarding & Activation: Experience with optimizing the onboarding process for first-time users, ensuring a seamless journey from sign-up to first use of core features.
- Push Notification Strategy: Expertise in crafting effective notification campaigns for re-engagement, health reminders, and personalized offers that improve user retention.
- Subscription Models & Freemium Strategy: Familiarity with implementing and optimizing subscription-based models, with a focus on healthcare services, wellness packages, and premium offerings.
- Performance Metrics & Analytics: Strong understanding of key performance indicators (KPIs) such as daily active users (DAU), monthly active users (MAU), churn rate, and customer lifetime value (CLTV) to measure app success and drive feature iterations.
Requirements:
- Experience: 2-4 years of experience in building and managing B2C products, preferably in health tech or consumer technology.
- Technical Understanding: A solid understanding of how B2C healthcare applications function, with experience in mobile-first strategies and backend integrations with healthcare systems.
- Blend of Creativity & Analytics: Ability to combine creative approaches (e.g., gamification, personalized features) with data-driven analysis to enhance user engagement and satisfaction.
- Documentation Skills: Proficiency in writing comprehensive documentation for complex healthcare products, with consideration of edge cases, data security, and compliance.
- User Experience (UX) Design for Healthcare: A keen understanding of healthcare-specific UX needs, ensuring that the design facilitates easy navigation, quick access to services, and stress-free interactions for users with varying health literacy levels.
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