Strategic Marketing Leader
3 weeks ago
Senior Marketing Manager - Account Based
ServiceNow is seeking a highly skilled Senior Marketing Manager to lead our account-based marketing efforts. In this role, you will be responsible for creating and executing cross-portfolio GTM plans and marketing plays that align with overall account plans.
- Collaborate with the global and Asia Pacific Account-based Marketing teams, sales, and field marketing to develop strategic account plans.
- Lead ongoing planning and review sessions with the sales teams and other key players assigned to these accounts to ensure alignment and focus on strategy and objectives.
- Work with industry marketing, campaigns marketing, and other internal teams to determine existing programs and assets that align with the account's GTM plans and marketing plays and incorporate into overall plan.
- Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
Requirements
- 8+ years of experience in high technology marketing/sales.
- 3+ years of experience specifically supporting a territory or an account-based program.
- Strong team player able to think and plan strategically with a bias toward execution.
- Hands-on data and analytics experience using CRM and/or marketing automation software required.
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