Marketing Strategist and Campaign Manager

1 week ago


Navi Mumbai, Maharashtra, India Reliance Retail Full time

Job Overview

Reliance Retail is seeking an experienced marketing professional to join our team as a Marketing Strategist and Campaign Manager. This role will play a crucial part in developing and executing marketing strategies that drive business growth.

About the Role

We are looking for a highly skilled and motivated individual who can conceive and develop efficient marketing strategies, oversee advertising and communication campaigns, and conduct market research to evaluate trends and competition ventures.

Key Responsibilities

  • Conceive and develop comprehensive marketing strategies to drive business growth
  • Organize and oversee advertising/communication campaigns across various channels, including social media, TV, and exhibitions
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write compelling copy for diverse marketing distributions, including brochures, press releases, and website material
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses

Requirements

To be successful in this role, you will need:

  • A Graduate/Post Graduate degree in Marketing or a relevant field
  • Proven experience as a marketing executive or similar role
  • Good understanding of market research techniques, data analysis, and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software, including CRM
  • Familiarity with social media and web analytics tools, such as WebTrends
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness

Estimated Salary

The estimated salary for this role is ₹800,000 - ₹1,200,000 per annum, based on industry standards and location.

Benefits

We offer a range of benefits, including health insurance, retirement plans, and paid time off.



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