Marketing Strategist and Campaign Manager
1 week ago
Job Overview
Reliance Retail is seeking an experienced marketing professional to join our team as a Marketing Strategist and Campaign Manager. This role will play a crucial part in developing and executing marketing strategies that drive business growth.
About the Role
We are looking for a highly skilled and motivated individual who can conceive and develop efficient marketing strategies, oversee advertising and communication campaigns, and conduct market research to evaluate trends and competition ventures.
Key Responsibilities
- Conceive and develop comprehensive marketing strategies to drive business growth
- Organize and oversee advertising/communication campaigns across various channels, including social media, TV, and exhibitions
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
- Initiate and control surveys to assess customer requirements and dedication
- Write compelling copy for diverse marketing distributions, including brochures, press releases, and website material
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
Requirements
To be successful in this role, you will need:
- A Graduate/Post Graduate degree in Marketing or a relevant field
- Proven experience as a marketing executive or similar role
- Good understanding of market research techniques, data analysis, and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software, including CRM
- Familiarity with social media and web analytics tools, such as WebTrends
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
Estimated Salary
The estimated salary for this role is ₹800,000 - ₹1,200,000 per annum, based on industry standards and location.
Benefits
We offer a range of benefits, including health insurance, retirement plans, and paid time off.
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