Data Analytics Expert
3 days ago
About American Express
At American Express, we're committed to providing the world's best customer experience every day. We strive to uphold our company values and powerful backing promise to deliver exceptional service to our customers.
Job Description:
This is an outstanding opportunity in a high-visibility role that will work closely with marketing and sales teams within International Card Services Centre of Excellence (ICS COE) and across international markets to provide meaningful analytics and actionable insights.
- Build iCMVs for proven customer treatments like supp, upgrade, companion, lending (Plan It, Loan, Pay Over Time etc.) and SBO cross-sell.
- Partner with finance and other stakeholders to enable roll-out.
- Promote iCMV usage for investment optimization and measurement across ICS markets.
- Define next steps for growth of AD trigger success across lead 4 markets in collaboration with local market leadership.
- Own retention frameworks – pre-attrition & SAC - for consumer and commercial.
- Optimize these frameworks through strategic deep dives.
- Work with customer marketing teams to enable utilization of these frameworks to drive top customer retention for ICS.
- Drive ICS growth by supporting, enhancing, and delivering targeting framework for Customer treatments across Internal acquisition and lending.
- Track success of campaign performance, measure effectiveness of targeting strategy and provide analytical support and actionable insights for future campaigns and marketing strategy.
- Implement cross-market Offer Personalization, Anti-Gaming & Affiliate strategy to boost acquisition outcomes and generate incremental revenue.
- Evaluate impact of different strategies on business outcomes and generate recommendations based on insights.
- Collaborate with cross-functional teams (Marketing, Finance, Product, Decision Science) to prioritize and plan various initiatives.
Competitive Salary: $95,000 - $110,000 per year.
Requirements:
- MBA or master's degree in a quantitative field (e.g., Finance, Engineering, Mathematics, Computer Science or Economics).
- At least 2 years of relevant work experience in analytics supporting either risk, marketing, or digital product functions.
- Strong technical and analytical skills with ability to apply quantitative methods and business skills to drive business results.
- Demonstrated ability to work independently and across a matrix organization partnering with business partners, functional owners, capabilities, technology teams, and external vendors.
- Strong programming skills are preferred. Experience with Big Data programming is a plus.
Benefits:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- Generous paid parental leave policies
- Free access to global on-site wellness centers staffed with nurses and doctors
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About myGwork:
myGwork is an inclusive employer and a member of the LGBTQ+ business community. We value diversity and strive to create an environment where everyone feels welcome and included.
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