Senior Ecommerce Director

2 days ago


Chennai, Tamil Nadu, India Maya Appliances Private Ltd. Full time

About the Role

We are seeking a highly skilled and strategic Senior Ecommerce Director to lead our direct-to-consumer (D2C) efforts and drive our brand's online presence across multiple ecommerce channels, including our website and key marketplaces.

The ideal candidate will develop and implement strategies to increase revenue, enhance customer experience, and optimize operations. They will work closely with Marketing, Product Development, IT, and Operations to ensure alignment on ecommerce initiatives, promotional activities, and product launches.

Key Responsibilities

  • D2C Strategy Development and Execution: Develop and implement a comprehensive D2C ecommerce strategy that aligns with the company's goals for growth and brand presence. Identify market trends, customer needs, and competitive insights to guide strategy and innovation.
  • Platform Management and Optimization: Manage the company's ecommerce platform (e.g., Magento, Shopify) and ensure that the backend operations, product listings, inventory, and user interface are optimized for performance. Drive enhancements to improve site performance, SEO, and conversion rates, including managing relationships with relevant agencies or technology providers.
  • Product Assortment and Merchandising: Work with Product and Marketing teams to curate and manage the online product catalog, ensuring effective product positioning, pricing, and promotions. Oversee and ensure compliance with brand guidelines, implementing merchandising strategies that boost engagement and sales.
  • Analytics and Performance Measurement: Track and analyze ecommerce KPIs (conversion rate, customer acquisition cost, CLV, etc.) to assess the performance of online sales initiatives. Leverage analytics tools like Google Analytics, heat maps, and user behavior tracking to provide insights for continuous optimization.
  • Digital Marketing and Customer Acquisition: Collaborate with Digital Marketing teams to design and execute campaigns for SEO, SEM, email marketing, retargeting, and affiliate marketing to drive traffic and sales. Manage D2C acquisition budgets, optimizing spend to achieve customer growth and ROI targets.
  • Customer Experience and Retention: Develop and implement customer retention strategies, including loyalty programs, email marketing, and personalized content to improve customer lifetime value. Collaborate with customer service to ensure timely, brand-aligned support, and work to resolve customer issues quickly.
  • Cross-Functional Collaboration: Work closely with Marketing, Product Development, IT, and Operations to ensure alignment on ecommerce initiatives, promotional activities, and product launches. Liaise with logistics and fulfillment teams to ensure smooth, efficient delivery operations that meet customer expectations.
  • Technology and Tools: Identify and implement ecommerce tools, plugins, and technologies to improve platform efficiency and user experience. Keep abreast of the latest ecommerce trends, technologies, and best practices to drive innovation in D2C operations.

Requirements

  • Bachelor's degree in Marketing, Business, Digital Media, or a related field (MBA preferred).
  • 5+ years of experience in ecommerce management, preferably in a consumer durables or retail setting.
  • Proven track record of scaling D2C ecommerce operations and driving significant revenue growth.
  • Familiarity with marketplaces like Amazon, Flipkart, and strategies for D2C website growth.

Salary Range: ₹30 Lacs - ₹45 Lacs per annum based on qualifications and experience.



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