Digital Marketing Specialist

3 weeks ago


Rajkot, Gujarat, India Formics Full time

About Formics.io

Formics.io is a leading technology solutions company dedicated to delivering innovative software and digital experiences to businesses worldwide. We are committed to excellence and driven by a passion for creating impactful solutions that empower our clients to achieve their business goals.

Job Description

We are seeking a knowledgeable and results-oriented SEO Executive to join our digital marketing team. The ideal candidate will be responsible for implementing and managing SEO strategies that increase our organic search presence and drive targeted traffic to our website.

Key Responsibilities:

  • Conduct keyword research to identify opportunities and ensure optimal targeting
  • Develop and implement effective SEO strategies to improve organic search rankings and drive traffic
  • Perform on-page and off-page optimization, including meta tags, content optimization, link building, and technical SEO
  • Monitor and analyze SEO performance using analytics tools and provide regular reports on key metrics
  • Collaborate with content creators to develop SEO-friendly content that aligns with our brand and marketing objectives
  • Stay up-to-date with the latest SEO trends, algorithm updates, and best practices
  • Conduct regular website audits to identify and resolve technical SEO issues
  • Optimize website structure, navigation, and internal linking for better search engine visibility
  • Coordinate with web developers to ensure SEO best practices are implemented in new and existing code
  • Monitor competitors and SEO strategies and performance to identify areas for improvement
  • Generate and submit sitemaps to search engines and manage webmaster tools accounts

Qualifications:

  • Bachelor's degree in Marketing, Communications, Information Technology, or a related field
  • Proven work experience as an SEO Executive or similar role
  • Strong understanding of search engine algorithms and ranking factors
  • Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Knowledge of HTML, CSS, and website administration
  • Excellent analytical, problem-solving, and communication skills
  • Ability to stay organized and manage multiple projects simultaneously
  • Experience with content management systems (CMS) like WordPress is a plus
  • Familiarity with other aspects of digital marketing, including PPC, social media, and content marketing, is advantageous

Benefits:

  • Competitive salary and benefits package
  • Opportunity to work in a fast-paced and dynamic environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options


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