Digital Media Marketing Specialist
3 weeks ago
Earn a competitive salary of ₹8.5 lakhs per annum, joining our dynamic team as a Digital Media Marketing Specialist. Based in Mumbai, you will be part of a multidisciplinary marketing team of 30 members.
About the Role:
- Develop and execute comprehensive social media strategies for Asmita India Realty, Asmita Organic Farms, and Asmita Club, aligning with each brand's unique goals.
- Craft and curate engaging content across platforms like Facebook, Instagram, YouTube, and Pinterest, while ensuring consistency in brand tone, voice, and identity.
- Promote company events, launches, and updates through timely coverage and promotion on social media channels.
Your Key Responsibilities:
- Strategy Development & Execution: Develop and implement comprehensive social media strategies tailored for each brand, integrating strategy into broader marketing campaigns.
- Content Creation & Curation: Plan, create, and schedule engaging content, including static posts, reels, stories, blogs, and live videos, collaborating with the design team to create visually appealing assets.
- Campaign Management & Coordination: Lead the ideation, execution, and optimization of social media campaigns, working closely with individual marketing departments to coordinate efforts for integrated campaigns.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5-8 years of experience managing social media for multiple brands, preferably in real estate, organic food, or lifestyle sectors.
- Expertise in tools like Canva, Adobe Creative Suite, Google Analytics, and social media scheduling platforms.
- Strong analytical skills and experience in interpreting social media performance metrics.
What We Offer:
- A dynamic and supportive work environment.
- Ongoing professional growth and development opportunities.
- A comprehensive benefits package.
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