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Digital Content Strategist

1 month ago

Gurgaon, Haryana, India McCormick Full time

Digital Content Specialist

Globally, we're seeking a Digital Content Specialist to manage all content for our corporate digital properties, including social media and web. This role oversees the distribution of our assets in various formats and maintains the 'voice of the brand', ensuring alignment to content standards and strategy.

Key Responsibilities

  • Develop, coordinate, and project manage existing and new content across a wide spectrum of consumer touch points.
  • Contribute to the development of new content, including social media copy writing, ensuring information is accurate and stakeholder approvals are met. Tag, title, and optimize content, with an understanding of how copy impacts natural search traffic and rankings.
  • Utilize CMS publishing platforms to distribute content across social and web. Serve as a community manager across several Corporate social and digital media channels.
  • Develop a social/digital calendar with a cadence of posts and promoted content.
  • Ensure all content meets established brand and company standards and is consistent and relevant to our corporate brand principles.

Qualifications

  • BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field.
  • 2 years of digital experience working with social media tools to achieve business goals.
  • Knowledge and familiarity with Content Management Systems for web and social media platforms.
  • Ability to assess/edit engaging original content.
  • Expertise in New Media.
  • Understanding of digital and social media landscape.
  • Entrepreneurial spirit with ability to self-motivate and take initiative with demonstrated ability to be flexible, proactive, adapt to change, and work successfully in a fast-paced, dynamic environment.
  • Proven success multi-tasking in a fast-paced environment.
  • Exceptional organizational and project management skills.
  • Excellent written, verbal, and interpersonal communication skills to interface with internal and external contacts at all levels, both technical and non-technical audiences.
  • Schedule flexibility with ability to work non-traditional business hours to support global efforts (conference calls) in multiple time zones.
  • Proficiency in Microsoft Office.

Why Work at McCormick?

United by flavor. Driven by results.

As a McCormick employee, you'll be empowered to focus on more than your individual responsibilities. You'll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it's growing.

Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.