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Offline Marketing Specialist

1 month ago

Gurgaon, Haryana, India Togopool Pvt. Ltd. Full time

Job Title: Offline Marketing Specialist

Job Summary:

We are seeking a skilled Offline Marketing Specialist to join our team at Togopool Pvt. Ltd. The ideal candidate will have a proven track record in developing and implementing effective offline marketing strategies to promote our brand.

Key Responsibilities:

  • Develop and implement offline marketing strategies to promote the Togopool app.
  • Plan and execute traditional marketing campaigns, such as print and radio, and coordinate with PR companies.
  • Coordinate with external agencies and vendors for the creation and execution of offline marketing materials.
  • Analyze the performance of offline marketing campaigns and make recommendations for improvement.
  • Monitor and manage the offline marketing budget effectively.
  • Collaborate with the marketing team to integrate offline and online marketing efforts.
  • Collaborate with the technical team for event feedback and technical issues.
  • Identify and explore new offline marketing opportunities to reach our target audience.
  • Ensure that all offline marketing materials and activities comply with company branding and messaging guidelines.
  • Form promotion groups and provide training on event SOPs.

Qualifications:

  • Bachelor's degree in marketing, communications, or related field.
  • Proven experience in developing and implementing offline marketing strategies.
  • Strong understanding of traditional marketing channels and their effectiveness.
  • Excellent project management and organizational skills.
  • Ability to work effectively with external agencies and vendors.
  • Strong analytical and problem-solving skills.
  • Proficiency in Microsoft Office and marketing software/tools.
  • Excellent written and verbal communication skills.
  • Creative thinking and ability to generate innovative ideas for offline marketing campaigns.
  • Knowledge of industry trends and best practices in offline marketing.