Digital Payment Solutions Media Strategist
1 week ago
An established digital payment solution brand in India, we have been a pioneer in the financial services and wealth management sector since our inception in 2015.
Job OverviewWe are seeking a highly motivated and experienced Media Manager to join our team. As a key member of our media agency team, you will be responsible for developing media plans for various offline media channels and ensuring that our media activities align with our company standards and vision.
Responsibilities- Work closely with our media agency team to develop comprehensive media strategies for various offline media channels.
- Plan, implement, and monitor the results of various media campaigns aligned with our brand objectives.
- Track Key Performance Indicators (KPIs) and analyze campaign results to measure performance and optimize campaigns for improved efficiency.
- Prepare and present detailed reports on media activities conducted for key business stakeholders.
- Evaluate and manage assigned budgets for various media-related activities.
- Maintain strong relationships with external stakeholders, including agencies and media owners, to ensure campaign success.
- Stay up-to-date with the latest media trends and practices.
- A Master's degree in Media, Communications, Marketing, Business Administration, or a related field.
- At least 6 years of experience, with 2+ years of work experience in a Tech/CPG advertiser's media team.
- Prior experience in large television campaign execution is essential.
- Complete knowledge of the latest media trends, practices, and developments.
- Understanding of industry tools like BARC / TGI / IRS, etc.
- Strong analytical and problem-solving skills.
- Excellent time management and organizational skills.
- Ability to work under pressure and manage strict deadlines.
The estimated annual salary for this position is ₹1,200,000 - ₹1,800,000 based on industry standards and location.
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