Strategic Marketing Executive

2 days ago

India Mile Full time

About Mile

Mile is a leading company in the industry, dedicated to providing innovative solutions for its clients.

Salary Range: $80,000 - $120,000 per year

Job Description:

We are seeking a highly skilled Account Based Marketing Specialist to join our team. As an ABM Specialist, you will be responsible for developing and executing personalized marketing strategies aimed at high-value targets in North America.

Your Key Responsibilities:

  • Develop Multi-Channel ABM Campaigns: Design and execute targeted campaigns to engage decision-makers and drive pipeline opportunities.
  • Craft Personalized Messaging: Create hyper-personalized content addressing unique business challenges and objectives for each target account.
  • Pipeline Contribution: Own specific goals for pipeline contribution, including SQLs and qualified opportunities, and consistently track progress toward these targets.
  • Funnel Optimization: Analyze campaign performance, track engagement metrics, and refine strategies to maximize SQL conversion and opportunity creation.
  • Stay Up-to-Date: Stay current on industry trends, competitor activities, and customer needs to adapt ABM strategies continuously.

What We're Looking For:

  • Experience: 2-4 years in B2B SaaS marketing with a focus on ABM targeting the North American region.
  • Proven Pipeline Impact: Demonstrated ability to directly contribute to pipeline goals through ABM efforts.
  • Personalization Expertise: Exceptional skill in creating personalized campaigns that resonate with high-level decision-makers in niche markets.
  • Results-Oriented: A track record of achieving measurable results from ABM campaigns.
  • Creativity: Innovative messaging and content creation that stands out in competitive environments.

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