Digital Marketing Strategist

1 week ago


Gurgaon, Haryana, India GroupM Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at GroupM Nexus. This role will play a crucial part in driving performance and innovation across all forms of media, ensuring growth for our clients.

Job Description
  • Develop, track, and optimize digital marketing campaigns to achieve maximum ROI and KPIs.
  • Collaborate with brand, internal team, and vendor partners to launch campaigns on time and on budget.
  • Manage and analyze performance data, identifying trends and insights to optimize spend and performance.
Requirements
  • Bachelor's or Master's degree in Marketing or a related field.
  • Proven working experience in 3-6 years in digital marketing, preferably with FMCG, Retail, or ecomm.
  • Strong analytical skills and data-driven thinking, with intermediate to advanced analytical skills in performance data and metrics.
  • Demonstrable experience leading social media and/or display advertising campaigns.
  • Applied knowledge of 3rd party ad serving, website tracking, and associated technologies.
  • Understanding of Brand safety and Viewability measures to deliver Quality Inventory to Our clients.
  • Up-to-date with the latest trends and best practices in online marketing and measurement (DMP, DSP, SSP etc.).
Benefits
  • A competitive salary of $80,000 - $110,000 per year, depending on experience.
  • Opportunities for career growth and professional development.
  • A dynamic and innovative work environment.
About Us

GroupM Nexus is the industry's largest community of performance marketing experts, designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.



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