Digital Marketing Strategist

2 days ago


Cochin, Kerala, India Parel Creative Full time

Parel Creative Pvt. Ltd is a dynamic company seeking an experienced Digital Marketing Specialist to join our team.

Salary: ₹800,000 - ₹1,200,000 per annum (depending on experience)

About the Role

We are looking for a skilled professional with expertise in SEO and Social Media Marketing (SMM) to develop and implement comprehensive strategies that increase our online visibility, drive traffic, and enhance customer engagement.

Key Responsibilities:

  • Search Engine Optimization (SEO):
  • Create and execute thorough SEO audits and analysis to identify areas for improvement.
  • Develop and implement on-page and off-page SEO strategies to optimize website content, structure, and tags.
  • Conduct keyword research and implement targeted keywords to improve search engine rankings.
  • Analyze website performance using tools like Google Analytics and Google Search Console.
  • Collaborate with the content team to develop high-quality, SEO-optimized content.
  • Social Media Marketing (SMM):
  • Develop and implement social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Create and schedule engaging content tailored to each platform, ensuring brand consistency and alignment with marketing goals.
  • Engage with followers, respond to inquiries, and manage online reviews to foster community and enhance brand reputation.
  • Run and optimize paid social media campaigns, tracking performance and adjusting strategies as needed.
  • Analyze and report on social media metrics to suggest improvements for engagement and follower growth.
  • Data Analysis & Reporting:
  • Prepare regular performance reports and metrics for SEO and SMM campaigns, analyzing data to inform decision-making.
  • Track return on investment (ROI) and key performance indicators (KPIs) to measure campaign success and adjust strategies for maximum effectiveness.

Requirements:

  • Experience: Minimum 3 years in digital marketing, specifically in SEO and social media.
  • Skills:
  • Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, etc.).
  • Strong experience with social media platforms and management tools (e.g., Hootsuite, Buffer, etc.).
  • Proven track record of running successful SEO and SMM campaigns.
  • Strong analytical skills and experience in interpreting data to drive decisions.
  • Excellent verbal and written communication skills.
  • Creative, proactive, and able to work independently as well as in a team.


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