Social Media Marketing Specialist

2 days ago

Vizag, Andhra Pradesh, India beBeeInfluencer Full time ₹ 1,99,92,000 - ₹ 2,56,28,000
Digital Marketing ProfessionalOur team is seeking a highly skilled Digital Marketing Professional to oversee our social media marketing mandate. This includes developing and implementing go-to-market strategies as well as managing influencer campaigns.

This role requires close collaboration with external partners to align plans and ensure deliverables are executed smoothly.

The ideal candidate will have a strong understanding of the Indian social media landscape, including the KOF Short Format Video Ecosystem, SFV influencers, and cutting-edge social and marketing work in the market.

  • Briefing and working with agency partners to develop and ensure deliverables are completed on time as per plan.
  • Developing go-to-market strategies for short social marketing activations, including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.

Key responsibilities include:

  • Ownership of social marketing mandate overseeing social Go-To-Market strategy and influencer campaign management.
  • Developing strategies and plans around recruitment and optimization of influencers plans - Understanding the influencer and content creator ecosystem in India.
  • Collaborating with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.

Requirements:

  • BA/BS degree or equivalent experience.
  • Minimum 6-9 years of relevant experience in social media marketing and influencer marketing across agencies or client side.
  • Strong understanding of the KOF Short Format Video Ecosystem in India, SFV influencers, cutting-edge social and marketing work in the market.
  • Proficiency in project management and marketing execution across channels and markets.

As a key member of our team, you will have the opportunity to contribute to the development of innovative social marketing strategies and campaigns. If you are passionate about digital marketing and have a strong understanding of the Indian social media landscape, we encourage you to apply for this exciting opportunity.

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