Lead – CRM Data Strategy

1 month ago

Bengaluru, Karnataka, India InMobi Full time

About InMobi

InMobi is a global advertising platform that powers our customers' growth by helping them engage their audiences and drive real connections. We have built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan, and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Job Overview

We are seeking a Lead – CRM Data Strategy & Governance who will play a pivotal role in ensuring the accuracy, consistency, and reliability of our Salesforce data. This role will be accountable for implementing robust data governance frameworks, maintaining data hygiene, ensuring seamless integration with downstream systems, and serving as the custodian of Salesforce data architecture to ensure accurate data capture.

Responsibilities

  1. Develop and execute a strategic plan for CRM data management, aligning data initiatives with business objectives and optimizing the use of data across the organization.
  2. Collaborate with stakeholders to define data requirements, set strategic goals, and ensure that CRM data supports overall business strategy and growth.
  3. Establishing policies, procedures, and standards for ensuring the accuracy, consistency, and security of CRM data.
  4. Establish and enforce rules for data entry, access control, and data quality maintenance, ensuring that CRM data adheres to best practices and remains consistently high-quality over time.
  5. Implementing processes to maintain high standards of data hygiene, including regular data cleansing, deduplication, and validation, to ensure that CRM data remains accurate and reliable.
  6. Manage and maintain data hygiene metrics, ensuring the accountability of Salesforce data flowing into other tools and platforms for Business Intelligence.
  7. Ensure seamless integration of CRM data with other business systems, including marketing, sales tech stack tools, ERP systems, and downstream data platforms, to deliver a unified and comprehensive view of customer profiles and business segmentation.
  8. Managing the full lifecycle of CRM data, from data acquisition and storage to archiving and deletion, ensuring that data is handled appropriately at each stage.
  9. Leveraging CRM data to generate insights that inform business decisions.
  10. Ensure clean and accurate data flow to the Business Intelligence team, particularly regarding lead enrichment, accounts, opportunities, products, and Channel IOs.
  11. Ensuring that CRM data is protected from unauthorized access and breaches, and that it complies with relevant regulations and standards.

Requirements

  • Bachelor's degree in information systems, Business Administration, or a related field.
  • 5+ years of experience in data governance, data management, or Salesforce administration.
  • Strong understanding of Salesforce, including data structures, workflows, and integration capabilities.
  • Proven ability to develop and enforce data governance policies and procedures.
  • Excellent analytical, number crunching, problem-solving, and communication skills.
  • Ability to work cross-functionally and collaborate with teams such as Sales, Engineering, and Business Intelligence.

About InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

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