Digital Organic Growth Strategist
3 weeks ago
We are seeking a highly experienced Digital Organic Growth Strategist to join our team at Upstox. This is a critical role that requires a deep understanding of SEO principles and the ability to drive strong organic growth across multiple brands.
About the RoleThe ideal candidate will have 5-8 years of hands-on experience in SEO with a proven track record of driving strong organic growth consistently. They will be responsible for leading and strategizing content marketing efforts, performing detailed keyword research, and analyzing SEO reports to synthesize data and interpret insights.
Key Responsibilities- Drive overall organic traffic growth for international brands
- Lead and strategize content marketing efforts, SEO analysis, and provide actionable recommendations
- Focus on bringing in quality organic traffic and increasing conversions achieved through organic channels
- Collaborate with Technology, Product, Content, Marketing, and Analytics teams to ensure task completion with comprehensive input from all parties
- Perform detailed keyword research regularly to expand existing organic reach, conduct competitive benchmarking, and cross-channel analysis to develop targeted keyword sets
- Lead data analysis on SEO to derive actionable insights for continuous optimization
- Analyze SEO reports to synthesize data, interpret insights, and create actionable plans
- Conduct competitor backlink analysis and recommend internal and external linking strategies while ensuring effective outreach execution
- Conduct comprehensive technical site audits for desktop and mobile to identify gaps such as multiple domain indexing, page indexing, text-to-HTML ratio, broken links, etc., and drive optimization plans with relevant teams
- Test, analyze, and scale experiments to improve key metrics across channels (landing pages, ad copy, creative, etc.)
- Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to increase UCC
- Set up goal tracking and conversion tracking using tools like Google Analytics to measure and analyze user interactions, conversions, and ROI from organic search traffic
To succeed in this role, you must be self-driven, a quick starter, and have an ownership mindset. You must aggressively drive and deliver results.
What You Need to Bring- SEO Expertise: 5-8 years of hands-on experience in SEO with a proven track record of driving strong organic growth across multiple brands consistently
- Industry Experience: Prior experience in the Fintech competitive landscape is a plus
- Comprehensive SEO Knowledge: Deep understanding of the SEO lifecycle, including On-Page SEO, Link Analysis, Keyword Research & Tracking, and Analytical Tools Proficiency
The estimated salary for this role is ₹1,200,000 per annum, based on industry standards and location.
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