Digital Marketing Specialist

3 weeks ago

Mumbai, Maharashtra, India Indiginus Full time

Company Overview


Indiginus is a specialized service provider for online marketing of fundraisers, aiming to develop a product for fundraising marketing. Founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and previously on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was sold to Amazon.


We have worked with clients across industry verticals and around the globe, including US-based Riaz Capital, American India Foundation, Cambrian Asset Management, RUME, MDSV Capital, and Field Intelligence.



About This Opportunity


This role offers an excellent opportunity to work as a Digital Marketing Specialist - Real Estate and Investment Expert at Indiginus, a dynamic start-up based in Mumbai. We are seeking an experienced professional to manage client-facing projects from inception through completion, ensuring effective cross-functional collaboration and leveraging social media expertise to drive project success and build brand awareness.



Job Responsibilities



  • Project Coordination: Coordinate with projects from planning to completion, ensuring timely delivery and high quality across tasks and deliverables.
  • Client Liaison: Coordinate and execute as the primary point of contact for clients, building strong relationships and providing consistent updates on project progress.
  • Social Media Management: Oversee and execute social media activities, particularly on LinkedIn, including content posting, engagement, and performance tracking.
  • Performance Analytics: Track and analyze high-performing posts, using tools to monitor social media trends, engagement, and report on performance metrics.
  • Content Development Support: Assist with daily tasks such as audio extraction, transcription for podcasts, and social media disclaimers.
  • Content Ideation: Research and recommend topics for social media, blogs, and newsletters that resonate with the real estate, investment, and digital assets industries.
  • Market Analysis: Research market trends related to real estate, inflation, demographic shifts, investment, and other key factors, translating insights into actionable content.
  • Social Footprint Evaluation: Assess and optimize the social media presence of clients, ensuring alignment with brand goals.
  • Content Creation: Draft concise, impactful captions for social media, marketing creatives, emails, and website content.
  • Team Collaboration: Work closely with content and marketing teams to drive high-quality work and meet client objectives.
  • Special Assignments: Participate in short-term content and digital marketing assignments based on your interests and career goals.


Requirements



  • 2-3 years of experience in project management or coordination, with a focus on social media.
  • Proficiency in LinkedIn and other social media platforms, with hands-on experience managing accounts.
  • Knowledge or hands-on experience with the fundamentals of real estate, banking, and investment terminology.
  • Strong understanding of digital marketing, especially within the US market.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail, with an ability to multitask.
  • Data-driven mindset, with the ability to leverage analytics for project and social media insights.
  • Entrepreneurial mindset and ability to adapt within a dynamic start-up environment.


About the Salary


The estimated salary for this position is ₹4,00,000 per annum (approximately $5,300 USD), reflecting the company's commitment to offering competitive compensation packages to its employees.



Why Choose Indiginus?


Indiginus values flat hierarchies, flexible working arrangements, and continuous learning opportunities, making it an ideal place to grow professionally and personally. Join our collaborative environment where you can unleash your creativity, challenge yourself, and be part of shaping the future of fundraising marketing.



How to Apply

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