Executive Director of Digital Marketing
3 weeks ago
We are seeking a highly skilled and dynamic individual to lead our marketing efforts as the Head of Marketing for B'Desir Cosmetics Private Limited, a renowned makeup/beauty brand. This is an exceptional opportunity to shape the brand's image, drive growth, and engage with our diverse customer base.
Responsibilities- Strategic Leadership:
• Develop and execute a comprehensive marketing strategy that aligns with the brand's objectives, positioning, and target audience.
• Collaborate with cross-functional teams, including product development, sales, and creative, to ensure marketing initiatives are cohesive and effective.
• Collaborate with agencies handling social media, PR, and performance marketing.
- Brand Positioning and Messaging:
• Define and communicate the brand's unique value proposition and messaging across all channels.
• Ensure consistent brand voice, tone, and visual identity in all marketing materials and campaigns.
• Monitor industry trends, competitor activities, and consumer insights to refine and adapt brand positioning as needed.
- Campaign Development:
• Conceptualize, plan, and execute multi-channel marketing campaigns to drive brand awareness, engagement, and sales.
• Utilize a data-driven approach to evaluate campaign performance and optimize strategies for maximum impact.
- Digital and Social Media:
• Oversee the brand's digital presence, including the website, social media platforms, email marketing, and online advertising, including performance marketing.
• Develop and manage content calendars, ensuring regular and engaging posts that resonate with the target audience.
- Product Launches:
• Collaborate with product development teams to create effective launch strategies that generate excitement and anticipation among customers.
• Develop marketing plans for new product releases, including pre-launch teasers, influencer collaborations, and post-launch promotions.
- Partnerships and Collaborations:
• Identify and establish strategic partnerships and collaborations that align with the brand's values and expand its reach.
• Manage relationships with influencers, beauty experts, and industry professionals to enhance brand credibility.
- Analytics and Reporting:
• Define key performance indicators (KPIs) and regularly analyze marketing data to measure the effectiveness of campaigns and strategies.
• Provide actionable insights and recommendations to optimize marketing efforts and achieve business objectives.
We offer a competitive salary range of $90,000 - $120,000 per annum, depending on experience.
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