Executive Director of Digital Marketing

3 weeks ago


Delhi, Delhi, India B'Desir Cosmetics Private Limited Full time

We are seeking a highly skilled and dynamic individual to lead our marketing efforts as the Head of Marketing for B'Desir Cosmetics Private Limited, a renowned makeup/beauty brand. This is an exceptional opportunity to shape the brand's image, drive growth, and engage with our diverse customer base.

Responsibilities
  • Strategic Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with the brand's objectives, positioning, and target audience.

• Collaborate with cross-functional teams, including product development, sales, and creative, to ensure marketing initiatives are cohesive and effective.

• Collaborate with agencies handling social media, PR, and performance marketing.

  • Brand Positioning and Messaging:

• Define and communicate the brand's unique value proposition and messaging across all channels.

• Ensure consistent brand voice, tone, and visual identity in all marketing materials and campaigns.

• Monitor industry trends, competitor activities, and consumer insights to refine and adapt brand positioning as needed.

  • Campaign Development:

• Conceptualize, plan, and execute multi-channel marketing campaigns to drive brand awareness, engagement, and sales.

• Utilize a data-driven approach to evaluate campaign performance and optimize strategies for maximum impact.

  • Digital and Social Media:

• Oversee the brand's digital presence, including the website, social media platforms, email marketing, and online advertising, including performance marketing.

• Develop and manage content calendars, ensuring regular and engaging posts that resonate with the target audience.

  • Product Launches:

• Collaborate with product development teams to create effective launch strategies that generate excitement and anticipation among customers.

• Develop marketing plans for new product releases, including pre-launch teasers, influencer collaborations, and post-launch promotions.

  • Partnerships and Collaborations:

• Identify and establish strategic partnerships and collaborations that align with the brand's values and expand its reach.

• Manage relationships with influencers, beauty experts, and industry professionals to enhance brand credibility.

  • Analytics and Reporting:

• Define key performance indicators (KPIs) and regularly analyze marketing data to measure the effectiveness of campaigns and strategies.

• Provide actionable insights and recommendations to optimize marketing efforts and achieve business objectives.

We offer a competitive salary range of $90,000 - $120,000 per annum, depending on experience.



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