Digital Campaign Strategist

5 days ago


Bengaluru, Karnataka, India Epsilon Full time
Drive Client Value with Marketing Platforms

Epsilon is the leader in outcome-based marketing, empowering marketers to anticipate, activate, and prove measurable business outcomes. Our marketing platform, Epsilon PeopleCloud, enables personalizing consumer journeys with performance transparency.

We're seeking a Senior Campaign Developer to join our team, driving client value through the implementation of marketing platforms for executing campaigns. This pivotal role focuses on streamlining campaign launches, optimizing audience selection, and enhancing performance to deliver high-quality, targeted campaigns that meet client objectives and drive ROI.

About the Role:

  • Lead the design and development of marketing automation campaigns.
  • Implement tracking and analytics solutions to measure campaign effectiveness and customer engagement.
  • Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions.
  • Design and implement complex marketing campaigns via various digital channels.
  • Configure and optimize dynamic content personalization, data manipulation, and integration with external systems.
  • Develop custom reporting and dashboards within tools and integrated analytics platforms.
  • Mentor junior developers and provide guidance on tool development best practices and methodologies.

Requirements:

  • 4+ years of experience in technology integrations with Marketing technologies (AJO, ACC, AEP).
  • Hands-on experience with Adobe Campaign tool.
  • 3+ years of SQL development experience including scripting/programming experience (JavaScript preferred).
  • Familiarity with enterprise software and project implementation life cycles.
  • Knowledge of CRM and/or marketing applications and processes.

Salary Range: $120,000 - $180,000 per annum, depending on location and experience.

Epsilon offers a dynamic work environment, competitive benefits, and opportunities for growth and development. If you're passionate about marketing and technology, we encourage you to apply.



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