Digital Ad Campaign Manager for Luxury Jewelry Brand
1 day ago
We are seeking an experienced Digital Ad Manager to lead our social media presence and conversion-focused campaigns, primarily on Instagram, YouTube, and LinkedIn.
This role requires coordinating with our outsourced senior creative team to guide, manage, and post high-quality, engaging content. The ideal candidate will understand the digital marketing landscape, particularly for jewelry, and be adept at leveraging these platforms to maximize brand exposure and customer engagement.
Key Responsibilities:
- Platform-Specific Strategy & Execution
- Instagram: Develop and execute campaign strategies, including Stories, Reels, and Shopping ads, focusing on high engagement and conversions.
- YouTube: Plan and implement video campaigns, ensuring content aligns with brand aesthetics and drives viewership.
- LinkedIn: Manage LinkedIn posts and comments, as well as networking communication to target high-net-worth clients and industry influencers.
- Maintain a content calendar that aligns with brand promotions, seasonal trends, and product launches across all platforms.
- Act as the bridge between our brand and the outsourced creative team.
- Supply the creative team with necessary assets, including jewelry photos, product details, and insights into current trends and audience preferences.
- Gather and share data on relevant trends, competitor activity, and social media best practices.
- Assist in developing, monitoring, and optimizing content/ad campaigns tailored to each platform's audience dynamics.
- Enhance visibility and engagement with target audiences through content and ad formats specific to each platform.
- Generate bi-monthly/monthly reports on key metrics (engagement, reach, CTR, conversions) specific to Instagram, YouTube, LinkedIn.
- Provide actionable insights and recommendations to enhance campaign performance continuously.
Requirements & Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 3-5 years of experience in digital advertising and social media management for jewelry, luxury, or fashion sectors.
- Proven success in managing campaigns on Instagram, YouTube, and LinkedIn with demonstrated ROI.
- Familiarity with Telugu language and culture is a plus.
Salary Range: $80,000 - $110,000 per annum, depending on experience and qualifications.
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