Digital Marketing Strategist

7 days ago


Mumbai, Maharashtra, India ScaleneWorks Full time

Company Overview: ScaleneWorks is a cutting-edge digital agency that specializes in delivering innovative solutions to our clients. As a Digital Marketing Strategist, you will play a pivotal role in driving our clients' success by developing and executing effective SEM campaigns on Google Ads and Facebook Ads platforms.

Estimated Salary: $120,000 - $180,000 per annum, depending on experience and qualifications.

Job Description

You will be responsible for:

  • Developing and implementing strategic plans for Google and Facebook accounts to meet client objectives.
  • Executing tests, analyzing data, and identifying trends to maximize ROI in paid search campaigns.
  • Tracking, reporting, and analyzing website analytics along with PPC initiatives, providing insights to stakeholders.
  • Monitoring and managing campaign expenses, ensuring adherence to budget constraints, estimating monthly costs, and reconciling any discrepancies.
  • Optimizing copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance.
  • Performing ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness.
  • Researching and analyzing competitor advertising links to stay ahead in the digital landscape.
  • Refining and optimizing campaigns on both Facebook and Google Ads platforms for improved results.

Required Skills and Qualifications:
  • Proven experience in SEM, with expertise in Google Ads and Facebook Ads.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Degree in Marketing or related field, or equivalent experience.

Benefits:
  • Competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • Opportunities for career advancement within the company.


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