Digital Marketing Strategist
7 days ago
Company Overview: ScaleneWorks is a cutting-edge digital agency that specializes in delivering innovative solutions to our clients. As a Digital Marketing Strategist, you will play a pivotal role in driving our clients' success by developing and executing effective SEM campaigns on Google Ads and Facebook Ads platforms.
Estimated Salary: $120,000 - $180,000 per annum, depending on experience and qualifications.
Job Description:
You will be responsible for:
- Developing and implementing strategic plans for Google and Facebook accounts to meet client objectives.
- Executing tests, analyzing data, and identifying trends to maximize ROI in paid search campaigns.
- Tracking, reporting, and analyzing website analytics along with PPC initiatives, providing insights to stakeholders.
- Monitoring and managing campaign expenses, ensuring adherence to budget constraints, estimating monthly costs, and reconciling any discrepancies.
- Optimizing copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance.
- Performing ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness.
- Researching and analyzing competitor advertising links to stay ahead in the digital landscape.
- Refining and optimizing campaigns on both Facebook and Google Ads platforms for improved results.
Required Skills and Qualifications:
- Proven experience in SEM, with expertise in Google Ads and Facebook Ads.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
- Degree in Marketing or related field, or equivalent experience.
Benefits:
- Competitive salary and benefits package.
- Ongoing training and development opportunities.
- Opportunities for career advancement within the company.
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