Experienced BTL Marketing Professional Wanted

3 weeks ago


Delhi, Delhi, India Gokyo Outdoor Clothing & Gear Full time

We are seeking a seasoned BTL (Below-the-Line) Marketing Manager to lead our marketing initiatives in enhancing brand visibility and engagement. The ideal candidate will have a proven track record of planning, managing, and monitoring successful BTL campaigns.

About the Role:

  • Develop and execute impactful BTL marketing strategies to meet business objectives.
  • Organize and manage events, product launches, and promotional campaigns to boost brand awareness.
  • Coordinate with vendors, agencies, and event partners to ensure timely delivery of activities.
  • Monitor campaign performance and generate detailed post-activity reports for optimization.
  • Work closely with the sales and marketing teams to align BTL activities with overall brand goals.
  • Ensure proper allocation and utilization of marketing resources.
  • Travel extensively to oversee BTL activations and partnerships across multiple cities.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
  • 4-6 years of proven experience in BTL marketing, event management, or related fields.
  • Strong project management and organizational skills to handle multiple campaigns simultaneously.
  • Excellent negotiation and communication skills to liaise with stakeholders and vendors effectively.
  • Analytical mindset to track ROI and suggest data-driven improvements.
  • Willingness to travel extensively outside Mumbai for business purposes.

Compensation Package:

We offer a competitive salary range of ₹40,00,000 - ₹60,00,000 per annum, commensurate with experience and qualifications.


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