GemsNY Affiliate Marketing Manager
4 weeks ago
Job Title: GemsNY Affiliate Marketing Manager
The ideal candidate will be responsible for developing and executing strategies to drive affiliate growth, manage existing relationships, and identify new opportunities for GemsNY.
Key Responsibilities:
- Persuading affiliates, publishers, and networks to collaborate with GemsNY
- Formulating mutually beneficial payout models and terms with affiliates
- Focusing on building long-term relationships with key partners and negotiating contracts
- Managing outbound reach, deal formation, campaign setup, tracking, integrations, delivery, and reconciliation
- Developing innovative ways to promote GemsNY with publishers
- Staying up-to-date with the latest promotions and understanding various publisher types
- Identifying and onboarding new publishers aligned with the client's industry vertical
- Increasing ROI in the affiliate marketing channel through negotiations with merchants and affiliate networks
Client Engagement:
The successful candidate will be responsible for:
- Working with clients for affiliate marketing-related queries and feedback
- Maintaining monthly calls to discuss performance
- Researching new affiliate networks and merchants globally
- Expertise in affiliate research and onboarding merchants/advertisers
- Introducing new models to optimize client member utilization through the affiliate channel
Required Skills:
- Knowledge of affiliate merchant models
- Understanding of CPA, CPL, CPS, CPC, and CPM
- Bachelor's/PG degree and minimum 35 years of eCommerce experience managing affiliate publishers, including top coupons/cashback websites, and experience leading a team of 45 affiliate executives
- Excellent communication and analytical skills, with the ability to identify and persevere in challenging situations
- Understanding of various affiliate frauds in eCommerce
- Out-of-the-box thinking and innovative strategies to improve client accounts
- Ability to maintain good relations with publishers, affiliate networks, and form thought leadership in client verticals
- Understanding of platforms/tools/technologies like Hasoffers, and analytical platforms like Google Analytics, Appsflyer, Mixpanel
- Proficiency in Excel and PowerPoint
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