Digital Marketing Strategist

1 day ago

Rajahmundry, Andhra Pradesh, India beBeeCampaignCoordinator Full time ₹ 15,00,000 - ₹ 25,00,000
Marketing Campaign Coordinator">">

We are seeking a skilled Marketing Campaign Coordinator to join our team. As a highly experienced professional, you will be responsible for designing, building, and deploying multi-channel campaigns across various platforms.

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Your primary focus will be on campaign execution, management, and optimization to drive business results.

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Campaign Responsibilities:

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  • Campaign Planning & Execution: Develop and implement campaign strategies that meet business objectives, leveraging your expertise in Adobe Campaign Classic/v8.">
  • Segmentation & Targeting: Utilize data models and query capabilities (SQL) to create customer segments and build targeted lists based on behavioural, transactional, and demographic data.">
  • Personalization & Templates: Configure personalization blocks, dynamic content, and message templates to enhance the customer experience.">
  • Campaign Optimization & Reporting: Monitor campaign performance, conduct A/B testing, and provide insights for optimization.">
  • Cross-Functional Collaboration: Partner with data, analytics, and IT teams to ensure smooth campaign execution and align campaigns with brand guidelines and compliance requirements.">
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Key Skills & Qualifications:

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  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.">
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).">
  • Experience with SQL and JavaScript for segmentation and audience building.">
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.">
  • Understanding of data flows, customer journeys, and campaign automation.">
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).">
  • Strong analytical skills and experience working with reporting & campaign optimization.">
  • Ability to collaborate with marketing, data, and technology teams.">
  • Excellent communication and project management skills.">
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Nice to Have:

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  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).">
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.">
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).">
"]},

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