Technical Marketing Specialist for Project Sales
4 days ago
We are seeking a skilled Technical Marketing Specialist to join our team at Pidilite Industries Limited.
The successful candidate will be responsible for driving sales growth through strategic marketing initiatives, building strong relationships with contractors and architects, and promoting our products in the market.
Responsibilities:- User Engagement
- Contractor profiling, engagement, site connect, and loyalty development
- Upgrading contractors by driving range index/p premiumization for Araldite, Roff & Tenax
- Execution of formal meets plan and tracking effectiveness; driving field marketing efforts
- Specialized User Working/ Upgradation
- Specialized contractor adoption like Grout Specialist, Swimming pool contractors, External cladder or similar
- Architect engagement and conversion
- New Product launch and drive among users and dealers
- Converting competition users to Araldite, Roff & Tenax respectively
- Premium Dealer Channel Working
- Development of ecosystem of Premium Channel (Roff Premium Partner RPP) - Managing a network of 5-6 RPPs by developing and their linked Architects & Large Tile Contractors
- Managing large site leads received from RPP (e.g., standalone hospital/college)
- B.Tech/Dip (Civil) preferred or any graduate
- Excellent communication skills
- 4 to 14 years on roll exp in Channel and Project Sales
- Upto 36 years of age
This role offers an exciting opportunity to work with a leading company in the construction chemicals industry. The successful candidate will receive a competitive salary, which is estimated to be around ₹12 lakhs per annum based on the location and job requirements.
Please note that the salary may vary based on the candidate's experience and qualifications.
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