Digital Marketing Expert | Asianet News Network

3 days ago


Bengaluru, Karnataka, India Asianet News Network Pvt Full time

Job Summary:

We are seeking an experienced Digital Marketing Expert to join our team at Asianet News Network Pvt. as a Social Media Marketing Specialist.

About the Role:

This is a pivotal position that will play a crucial role in enhancing our Monthly Active Users (MAUs) and delivering on key objectives for partners such as Asianet News and Indigo.

Key Responsibilities:

  • Social Media Growth: Drive visibility for all websites through targeted social media strategies, ensuring consistent growth in followers and engagement across platforms.
  • Content Management: Curate, create, and repurpose engaging content tailored to different social media platforms, strategically scheduling and distributing content to maximize reach and engagement.
  • WhatsApp Base Development: Build and manage a WhatsApp channel for content distribution, creating an active and engaged WhatsApp user base, leveraging it for audience retention and content sharing.
  • Collaboration and Delivery: Ensure seamless content delivery to partners, collaborating with internal teams to ensure alignment with overarching business goals and external databases to enhance reach.
  • Performance Metrics: Continuously track and analyze social media metrics to measure growth, optimizing campaigns to drive improved MAUs and overall ROI, and coordinating with Sales teams to help monetize content.
  • Analytics and Reporting: Monitor and analyze social media metrics and KPIs, providing insights to optimize strategies and demonstrate ROI.

Required Skills and Qualifications:

  • Analytical Skills: Proficiency in data analysis using tools like Google Analytics and social media analytics platforms to measure the effectiveness of social media campaigns.
  • Creativity: The ability to think creatively and come up with innovative content ideas and campaigns.
  • Communication: Excellent written and verbal communication skills to effectively engage with the audience and convey the brand's message.
  • Content Creation Tools: Adobe Creative Cloud for creating graphics, videos, and other multimedia content.
  • Social Media Advertising Platforms: Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Google SEO, and others for creating and managing paid social media campaigns.

Salary: ₹12,00,000 - ₹18,00,000 per annum

Location: Bengaluru



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