Digital Marketing Expert | Asianet News Network
3 days ago
Job Summary:
We are seeking an experienced Digital Marketing Expert to join our team at Asianet News Network Pvt. as a Social Media Marketing Specialist.
About the Role:
This is a pivotal position that will play a crucial role in enhancing our Monthly Active Users (MAUs) and delivering on key objectives for partners such as Asianet News and Indigo.
Key Responsibilities:
- Social Media Growth: Drive visibility for all websites through targeted social media strategies, ensuring consistent growth in followers and engagement across platforms.
- Content Management: Curate, create, and repurpose engaging content tailored to different social media platforms, strategically scheduling and distributing content to maximize reach and engagement.
- WhatsApp Base Development: Build and manage a WhatsApp channel for content distribution, creating an active and engaged WhatsApp user base, leveraging it for audience retention and content sharing.
- Collaboration and Delivery: Ensure seamless content delivery to partners, collaborating with internal teams to ensure alignment with overarching business goals and external databases to enhance reach.
- Performance Metrics: Continuously track and analyze social media metrics to measure growth, optimizing campaigns to drive improved MAUs and overall ROI, and coordinating with Sales teams to help monetize content.
- Analytics and Reporting: Monitor and analyze social media metrics and KPIs, providing insights to optimize strategies and demonstrate ROI.
Required Skills and Qualifications:
- Analytical Skills: Proficiency in data analysis using tools like Google Analytics and social media analytics platforms to measure the effectiveness of social media campaigns.
- Creativity: The ability to think creatively and come up with innovative content ideas and campaigns.
- Communication: Excellent written and verbal communication skills to effectively engage with the audience and convey the brand's message.
- Content Creation Tools: Adobe Creative Cloud for creating graphics, videos, and other multimedia content.
- Social Media Advertising Platforms: Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Google SEO, and others for creating and managing paid social media campaigns.
Salary: ₹12,00,000 - ₹18,00,000 per annum
Location: Bengaluru
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