Category Development Strategist

2 weeks ago


Bengaluru, Karnataka, India PhonePe Full time
About PhonePe Group

PhonePe is India's leading digital payments company, boasting 500 million registered users and 37 million merchants covering over 99% of postal codes across the country.

The company has expanded its offerings beyond digital payments to include financial services (insurance, mutual funds, stock broking, and lending) and adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store, India's first localized App Store.

The PhonePe Group is a portfolio of businesses aligned with the company's vision to provide every Indian with equal opportunities to accelerate their progress by unlocking money flow and access to services.

Culture at PhonePe

We prioritize creating an environment that enables employees to give their best performance. We empower individuals and trust them to make the right decisions. Employees own their work from start to finish, starting from day one. A passion for technology is essential for working at PhonePe. If you enjoy building impactful technology, ideating with top minds in the country, and executing on your dreams with purpose and speed, consider joining us.

Responsibilities:
  • Bulk out the Developer category/categories for Indus Appstore.
  • Analyze the Appstore economy - local & global trends to shape the strategy.
  • Establish and manage partnerships with companies and ecosystem players at a strategic level.
  • Owning commercials and business metrics for respective categories.
  • End-to-end ownership of user experience for the category along with the product team.
  • Participate in community building for Indus Appstore for the companies.
  • Collaborate with cross-functional teams: design, data science, product, engineering, marketing, business finance, and finance to lead category-specific initiatives.
  • Develop GTM strategies, new product launches, portfolio marketing strategies, and executions, positioning, messaging, pricing, competitive research, and internal communication.
  • Actively monitor and drive commercial performance - onboarding, advertising P/L, and payments P/L for the category.
  • Manage regulatory interactions with regulatory entities & internal teams.
  • Manage business operations with strong oversight and focus on automation and process excellence.
Preferred Qualifications and Ideal Background:
  • An entrepreneurial drive to open up new growth opportunities with strong execution rigor.
  • A good mix of intuition & analytical decision making to balance long-term vision with short- and medium-term goals.
  • Prior experience working with and leading highly skilled cross-functional teams.
  • 8-10+ years of experience in Account Management domain.
  • MBA from a Tier 1 institute.
  • Ability to build relationships, influence cross-functional teams and leadership teams on strategic execution of key projects.
  • Ability to forge and nurture leadership relationships with external stakeholders (CXOs).
PhonePe Full Time Employee Benefits:
  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance.
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System.
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program.
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy.
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment.
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy.


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