Digital Content Strategist

3 hours ago


Delhi, Delhi, India GradRight Inc. Full time
Join Our Mission to Revolutionize Education

At GradRight Inc., we're on a mission to empower global youth with access to quality education. As a Digital Content Strategist, you'll play a crucial role in crafting compelling narratives that inspire and inform our audience.

About Us

We're an innovative Ed-fintech startup committed to bridging the gap between students and their dream universities. With a proven track record of success, we've secured over $75 million in loan approvals for over 1600 students since 2020.

Our flagship product, FundRight, is the world's first student loan bidding platform, while SelectRight offers a unique approach to university selection and student recruitment. Our team boasts extensive experience in launching and scaling premier higher education institutions, and we're passionate about harnessing the transformative power of education.

Your Role

You'll be responsible for developing and executing content strategies across various verticals, analyzing performance data, and collaborating with cross-functional teams to ensure seamless execution. Your expertise will help us drive business growth, improve user engagement, and establish GradRight as a thought leader in the education sector.

Key Responsibilities:
  • Understand student-users, institutional partners, and market trends to develop targeted content strategies
  • Collaborate with business heads and account managers to align content with business goals
  • Analyze content performance data to optimize campaigns and ensure brand consistency
Requirements:
  • Bachelor's degree in English/Journalism or related fields (Masters preferred)
  • 6-7 years of experience in Digital Content Marketing, Email Marketing, PR, or related fields
  • Strong understanding of content management systems, keyword research tools, social media platforms, SEO, and SEM
  • Excellent written and verbal communication skills, with a keen eye for detail

As a key member of our team, you'll have the opportunity to work on exciting projects, collaborate with talented individuals, and contribute to shaping the future of education. If you're passionate about storytelling, innovation, and making a meaningful impact, we encourage you to apply.



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