Digital Marketing Specialist
2 days ago
Company Overview:
">- ZixiSoft Technologies is a fast-paced and dynamic organization that prides itself on innovation, creativity, and growth.
Salary: ₹35,000 - ₹50,000 per month
">Job Description:
">Paid Acquisition Strategist">We are seeking a highly skilled and motivated Digital Marketing Specialist - Paid Acquisition to join our team. In this role, you will be responsible for creating and executing paid acquisition campaigns across multiple channels to drive business growth and improve ROI. You will leverage analytics and insights to optimize campaign performance, craft compelling content, and manage social media accounts.
">Main Responsibilities:
">- Develop and implement effective paid acquisition strategies across various platforms, including Facebook Ads, Google Ads, Instagram Ads, and LinkedIn Ads, to drive maximum performance and revenue.
- Create high-quality, engaging content in collaboration with the design team and oversee social media accounts, including Facebook, Twitter, LinkedIn, and Pinterest.
- Analyze campaign performance data and make data-driven decisions to optimize PPC, SEM, and display advertising campaigns for maximum ROI.
- Utilize tools like Google Analytics, Google Keyword Planner, and Google Tag Manager to analyze campaign data and identify areas for improvement.
- Design and maintain marketing dashboards to report key performance indicators (KPIs), marketing ROI, and overall campaign effectiveness.
- Conduct competitor analysis and market research to adapt strategies that meet changing customer behaviors and market demands.
- Collaborate with creative and marketing teams to test and innovate marketing strategies that improve customer acquisition and reduce cost per acquisition (CPA).
- Evaluate campaign performance against client goals and expectations, continuously optimizing to meet targets.
Qualifications:
">- A minimum of 2-3 years of hands-on experience in performance marketing, managing paid media campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
- A proven track record in scaling PPC campaigns and driving quantifiable improvements in ROI, CPA, and other performance metrics.
- A solid understanding of SEO, SEM, and paid search strategies.
- Exceptional analytical and data-driven decision-making skills, with the ability to interpret complex data and generate insights.
- Familiarity with tools such as Google Analytics, Google AdWords, Google Tag Manager, and Google Keyword Planner.
- Expertise in campaign setup, bid management, budget allocation, and strategic testing.
- Strong written and verbal communication skills, with attention to detail.
- A Bachelor's degree in Marketing or a related field.
- Google Ads Certified and Google Analytics Certified are a plus.
Skills:
">- Performance Marketing
- PPC Campaign Management
- Digital Marketing
- SEO & SEM
- Paid Social Ads
- Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads
- Competitive Analysis
- Social Media Content Creation
- Marketing Automation
- Reporting & Data Analysis
About ZixiSoft Technologies:
">ZixiSoft Technologies is committed to fostering an innovative and collaborative work environment that encourages employees to grow professionally and personally. Our team members are passionate about delivering exceptional results and making a meaningful impact on our business. If you are driven by challenges and thrive in a dynamic environment, we encourage you to apply for this exciting opportunity to contribute to our success.
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