Healthcare Social Media Strategist
2 weeks ago
Job Summary: We are seeking a seasoned Digital Marketing Lead to drive our social media initiatives and elevate brand awareness. As a key member of our marketing team, you will develop and execute impactful strategies that resonate with our audience, drive engagement, and contribute to business growth.
About the Role: The successful candidate will have a proven track record of creating and executing successful digital campaigns, with a strong focus on social media. You will be responsible for developing and managing a cross-platform social media calendar, creating premium content, and guiding internal & external agencies to produce engaging social media campaigns.
Key Responsibilities:
- Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with our business goals and elevates brand awareness.
- Campaign Execution: Conceptualize and lead innovative, high-visibility digital campaigns that position Tata 1mg as a trusted healthcare leader.
- Content Creation: Create premium content that aligns with platform-specific trends, ensuring consistency in brand voice and messaging across LinkedIn, Instagram, Facebook, & X.
Requirements:
- 6+ years of experience in managing social media or a similar role.
- A track record of creating and executing successful digital campaigns.
- Exceptional ability to develop creative and data-driven strategies.
Estimated Salary: ₹1200000 - ₹1800000 per annum. Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg.
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