Healthcare Social Media Strategist

2 weeks ago


Gurgaon, Haryana, India Tata 1 mg Full time

Job Summary: We are seeking a seasoned Digital Marketing Lead to drive our social media initiatives and elevate brand awareness. As a key member of our marketing team, you will develop and execute impactful strategies that resonate with our audience, drive engagement, and contribute to business growth.

About the Role: The successful candidate will have a proven track record of creating and executing successful digital campaigns, with a strong focus on social media. You will be responsible for developing and managing a cross-platform social media calendar, creating premium content, and guiding internal & external agencies to produce engaging social media campaigns.

Key Responsibilities:

  • Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with our business goals and elevates brand awareness.
  • Campaign Execution: Conceptualize and lead innovative, high-visibility digital campaigns that position Tata 1mg as a trusted healthcare leader.
  • Content Creation: Create premium content that aligns with platform-specific trends, ensuring consistency in brand voice and messaging across LinkedIn, Instagram, Facebook, & X.

Requirements:

  • 6+ years of experience in managing social media or a similar role.
  • A track record of creating and executing successful digital campaigns.
  • Exceptional ability to develop creative and data-driven strategies.

Estimated Salary: ₹1200000 - ₹1800000 per annum. Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg.



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