Marketing Growth Strategist

3 days ago

Mumbai, Maharashtra, India Group Bayport Full time

Group Bayport, a rapidly growing global e-Commerce organization, is seeking an exceptional Performance Marketing Specialist to join its exciting growth journey. This role will play a key part in developing and executing data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth.

The ideal candidate will have 5+ years of experience in paid social media marketing or performance marketing, with expertise in managing and optimizing complex campaigns across platforms like Facebook, Instagram, and Pinterest. Strong analytical skills, excellent written and verbal communication skills, and the ability to collaborate effectively with cross-functional teams are essential for this role.

Key Responsibilities:

  • Develop and execute performance marketing strategies to drive growth in customer acquisition, retention, and revenue.
  • Spearhead digital marketing initiatives across paid and organic channels, focusing on growing revenue by up to 3x in the next 6 months.
  • Plan, execute, and optimize multi-channel paid media campaigns, working closely with the creative team to create compelling ad creatives and messaging.
  • Leverage data analytics and key performance metrics to monitor campaign success and make informed adjustments to strategies.
  • Collaborate with the data team to analyze customer behavior and use insights to drive continuous improvement in campaign performance.
  • Manage performance marketing budgets to ensure maximum ROI and cost-effective campaign execution.
  • Partner with cross-functional teams to align marketing efforts with overall business objectives.

Required Skills and Qualifications:

  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of relevant experience in paid social media marketing or performance marketing.
  • Expertise in social media marketing, with deep hands-on experience in managing paid social media campaigns.
  • Proficiency in social media analytics and digital marketing tools, with a strong understanding of data analysis.
  • Proven ability to develop and execute successful digital campaigns that drive traffic, engagement, and conversions.
  • Strong written and verbal communication skills, with an ability to collaborate effectively with cross-functional teams and stakeholders.
  • Excellent analytical skills, with the ability to use data to provide evidence-based recommendations.

Salary: $120,000 - $180,000 per year

This salary estimate is based on industry standards for a Performance Marketing Specialist in Mumbai, India, considering the job description, required skills, and qualifications. The actual salary may vary depending on various factors, including company policies and individual qualifications.

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