Creative Director Copy Lead

1 month ago

Mumbai, Maharashtra, India dentsu Full time
Job Summary:

We are seeking a highly skilled and experienced Creative Director - Copy to lead our copywriting team at Dentsu. As a key member of our creative leadership team, you will be responsible for developing and executing the creative vision, strategy, and execution for our copywriting efforts across multiple accounts.

Key Responsibilities:
  • Develop and execute the creative copy vision and strategy for our clients, ensuring that all copy aligns with overall campaign objectives and brand voice.
  • Oversee all copywriting efforts across digital channels, including websites, social media, video scripts, digital ads, emails, blogs, and more.
  • Collaborate with cross-functional teams, including design, strategy, and account management, to deliver cohesive, multi-channel marketing campaigns.
  • Lead brainstorming sessions, providing direction and feedback to ensure concepts are innovative and on-brand.
Team Management:
  • Mentor, lead, and inspire the copywriting team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Provide feedback and guidance to junior and senior copywriters, elevating their craft while helping them meet client expectations.
  • Recruit and onboard new talent to build a world-class creative team.
Client Interaction:
  • Serve as the primary creative contact for key clients, presenting ideas and strategies in a compelling and persuasive manner.
  • Develop strong relationships with clients, understanding their brand voice, goals, and audiences to deliver tailored and innovative creative solutions.
  • Collaborate closely with the strategy team to ensure copy aligns with audience insights and brand positioning.
Project Oversight:
  • Ensure that all copy adheres to project timelines, budgets, and client objectives, delivering work on time and within scope.
  • Maintain quality control over all copy, ensuring consistency in tone, voice, and messaging.
  • Stay updated on industry trends, emerging platforms, and best practices to ensure that Dentsu remains at the forefront of creative innovation.
Requirements:
  • 10+ years of experience in copywriting, with a significant portion of that in leadership roles within a digital marketing or advertising agency.
  • Proven track record of delivering award-winning copy across multiple media platforms, including digital, print, and TV.
  • Experience leading and managing creative teams, from concept to execution.
  • Skills:
  • Exceptional copywriting skills, with the ability to write in diverse styles and for varied industries.
  • Strong leadership and team-building skills, with the ability to inspire and elevate the creative talent around you.
  • Excellent presentation and communication skills, with a talent for articulating creative ideas to clients and internal stakeholders.
  • Deep understanding of digital marketing, SEO principles, and how to create content that performs in digital environments.
  • A sharp eye for detail, with strong editing and proofreading skills.
  • Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.
Preferred:

Experience working with global brands and delivering multi-market campaigns.

Familiarity with content management systems and collaboration tools.

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